How often do you NOT want you competition to have any idea how you are marketing?
Obviously, it depends on the situation: certainly not every marketing project requires secrecy.
There are times that your marketing campaigns should be directed at as many potential customers as possible.
And there are other times when its VERY important to keep your efforts secret.
Direct mail marketing is stealth marketing, and you should be using it when you need the competitive edge that direct mail offers.
When you use direct mailing, you control how many people are “in on” your stealth offer.
It is very easy to limit that knowledge to your own staff and to the customers or clients who receive your mailing.
So when you need to market quietly without alerting your competitors; perhaps for a new product launch, or a limited product offering, or a “special sale” targeting your most important customers, direct mail is a great option.
In addition, direct mail allows you to try small marketing tests in your area, or you can begin to introduce your company into other markets, thus creating an opportunity to grow your business.
In contrast, stealth marketing efforts are the complete opposite of general marketing.
When you market in trade publications and newspapers, or through radio and television advertising or even , social media marketing many more people will see your message.
Sometimes this is okay, but be aware that this type of marketing is “out in the open,” so your competitors know exactly what you are doing and how you are doing it.
This can allow them to take advantage of your advertising and “counter market” against it for their own gain.
When and how will you use the privacy of direct mail to keep your “special marketing efforts” secret?
Tags: action, direct mail, direct mail marketing, direct marketing, marketing, marketing plans, marketing secrets, privacy, sandy barris, scientific advertising, secrecy, stealth marketing, target marketing, united states postal service, USPS