One of the most overlooked Marketing Tools is to Conduct Surveys.
First, it gives you a better idea what your Prospects, Clients and Patients are thinking and wanting.
It also helps you discover their likes and dislikes and what they want in the way of Pricing, Packaging, Specials, Terms and Guarantees, etc.
You’ll quickly find out how they compare you to the Competition or what they may need this year that they didn’t need last year.
And more importantly, it truly shows them that you care about their opinions, feelings and feedback.
Of course, I strongly urge you to offer some sort of incentive to encourage them to complete the Survey on a timely basis.
Last but not least, you can get a ton of mileage from the results by sharing the results with your Employees, Clients, Customers, Patients and Prospects.
You could also publish them in the form of Articles and Press Releases for additional exposure.
Ultimately, you’ll discover exactly what folks want to buy, helping you take your business to the next level.
Now, create your survey and find out what people really want from you and your business.