The way we manage our time is one factor that can make a significant difference in our suc­cess. It can be the deciding factor between becoming a huge success or having an average life.

If you maximize the way you use your time, then you are actively lever­aging your success. Use your time wisely, and you will find that you can reach an amazing level of success. How you manage your time is far and away the most critical decision you will make in business.

One of my clients can never seem to get anything done. He is constantly putting out fires and dealing with issues that his employees have been trained to handle.

Does this sound familiar?

Sometimes my client gets frus­trated and calls me looking for advice. Recently I asked him how often this “putting out fires” happens, and he told with me “almost every day.”  I suggested that he try the following steps to managing his time better.  Maybe they will work for you, too.

Use some type of time planner. A “schedule plan­ner,” whether loose-leaf or electronic, will help you to plan for each day, week, month, and year.  Your time planner should contain a master list where you can keep track of every task, goal, and required action as it comes up. It should also contain a calendar and daily “must­ do” list. If your planner doesn’t have these things, then it’s not as useful as it should be.

Always write and use a list. Make out a detailed list of every single task you will have to complete to reach your goal. A list will allow you to think on paper. You can get organized faster with a list than you can with any other time management tool.

“A man with a watch knows what time it is. A man with two watches is never sure.” – Segal’s Law

Accept 100 percent responsibility for starting and fin­ishing your major tasks; refuse to make excuses or rationalize putting them off.  Be hard on yourself.  It will pay off.

Visualize yourself working with a sense of urgency.
Program your mind by repeating the words “Do it now!” over and over.

What are you doing to organize your most valuable asset?

Do you have a written “Mission Statement” that explains what your business is about?

Does this statement represent the vision, purpose, and aspirations that your business communicates to the world?

More importantly, do you tell your customers and prospective clients about your mission statement in every marketing effort that you create?

What should this statement include?
Typically, it will include your USP or SOB (statement of benefit). It also will include what “attitude” your business is trying to communicate.
Is your business and marketing attitude friendly, exclusive, or inviting?
Is It classy, low-priced, or responsive?
The list could be endless.

“Ability is what you’re capable of doing.
Motivation determines what you can do.
Attitude determines how well you do it.”
- Lou Holtz

It is important how you integrate your attitude into your marketing.
If the public sees and hears your positive attitude, then they will know and understand that you are proud of what you sell.

They also will know that you are very serious about your business and are willing to go the extra mile to keep them happy.

Your attitude should tell them that your business is ready to be their sole source —their “go-to” solution.

Your attitude should be communicated in everything that you do and say. If each of your marketing efforts is consistent and professional, then prospects will pick up on your attitude.

When the statements that you make in your marketing efforts are positive and consistent, your clients and prospects should understand that you will deliver on them.

This builds their confidence in you and will increase your sales. Consistency and attitude are the keys to getting people to remember your business.
Do you know what your company’s attitude is?

Are you getting this message to your customers and prospects every day?

Do you ask yourself regularly, “Is this information reaching my clients?”