Survival on the web.
Nobody is alone in any niche. And if you are, it’s going to fill up really fast.
One of the most important things to learn to marketing on the Internet IS direct response marketing.
The Internet is just one more marketing tool to help sell whatever you’re selling. And the more you learn about direct response marketing, the better you’re going to be able to get a good strong message out there.
People will to come to your website, but if you don’t have a real strong headline and content to keep them their, to keep them interested, entertained, reading, listening and looking for information, they’re on to the next website really quick.
I recommend, highly, that your learn direct response marketing or hire someone who does.
Now when I say direct response marketing, I’m talking about being able to write a good headline. Being able to write some good body copy and bullet points. Being able to create offer so strong that they would be crazy not to to take you up on it.
That’s the name of the game when you’re selling anything on the Internet. It’s to get an immediate order.
It’s not easy.
And most likely, because it’s a bitch to sell someone the first time they do arrive at your site, you’ll want to capture the interest of your prospects enough to come back for the second and a third and a fourth time, so you can sell them down the road.