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Monthly Archives:
Secret No. 7: Are You Paying Enough Attention To The Business World Around You?
Are You Paying Enough Attention To The Business World Around You? Do you spend at least three hours per week reading magazines, newspapers, and Web sites that report on overall or “general” market trends? Observe what trends are starting in … Continue reading
Posted in information, library, research, wall street journal
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Secret No. 26: Does Your Business Make The Same Amount Of Profit From Each Client?
The answer, obviously, is no. Your customers are not created equal. Give or take a few percentage points, 80 percent of your sales will come from 20 percent of your customer base. It is wise, therefore, to categorize your clients … Continue reading
Posted in life time value, LTV, Pareto's Law, repeat customers
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Secret No. 25: What Details Do You Know About Your Newest Client?
Do you know any of the “little things?” Do you know her birthday? Do you know the name of his spouse or kids? How about hometown, favorite store, or favorite sport? What about your client’s hobbies? Do you have similar … Continue reading
Posted in database, direct marketing, information, marketing, relationships, research, Salesmanship
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Secret No. 6: What Is The Most Important And Valuable Asset That Your Business Has?
Is it the beautiful building in which you are located? Is it the money that you have in your business account at the bank? Is it all of the products on your merchandising shelves? Is it the stock in your … Continue reading
Posted in database, lists, marketing
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Bonus Secret No 101: Which Sale Is The Most Important One You Will Ever Get From A Client?
I’ll bet you’re thinking it’s your first sale with a new client. You’ll be surprised to find out that a secondtime buyer is at least twice as likely to buy from you again, when compared to a first time buyer. … Continue reading
Posted in backend, database, life time value, LTV, marketing
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Secret No. 5: How Does Your Business Stand Out From The Growing, Charging, And Always Changing Herd?
Does your business have a personality? “Branding” simply means creating a personality for your business —giving it a unique look, feel, taste, touch, sound, smell, texture, color, or even typeface. Branding also means using every opportunity to give your business … Continue reading
Posted in branding, business personality, repeat customers
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Secret No. 4: Do You Have Millions To Spend On Marketing?
Do You Have Millions To Spend On Marketing? I didn’t think so! Now, forget all that you may know already about marketing. What they teach in the marketing classes at colleges and at business schools does not always work well … Continue reading
Posted in corporate strategy, education, marketing
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Secret No. 3: What Is The Difference Between Sales And Marketing?
What Is The Difference Between Sales And Marketing? There is an important distinction.Successful businesses know how to use both. Selling is interpersonal, one-on-one human communication. It includes telephone calls, networking, and face-to face meetings between you (or your sales staff) … Continue reading
Posted in marketing, sales, Salesmanship, Selling
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Secret No. 2: Do You Have A Magic Marketing Wand?
Do you have a magic marketing wand? Many business owners treat marketing as if it was something magical, and not subject to a systematic approach or extensive planning like the other parts of their business. I have studied marketing and … Continue reading
Posted in marketing, planning
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Secret No. 1: What’s Your Business?
What type of business do you have? You may be in the manufacturing business, or own a retail store, or sell insurance, or provide personal pet care. You may have a store that sells actual “carry-out” items, or your company … Continue reading
Posted in business, getting clients, marketing, sales
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