Archive for July, 2008

If you play by the rules of your industry,
or if you do the same thing as your competition,
how will you ever gain more clients?

Be inventive, creative, or even outrageous to capture a bigger share of the available business.

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Get in your competitors heads

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The following secrets are not in any order. Each is valuable on it own or combined with other secrets. I highly recommend that you do combine them because when combine your multiply there strength.

— Provide high level proof that what you are promising will be delivered. Credible third-party testimony that you deliver on your promises. Free trails, free samples are other forms of proof. Read the rest of this entry »
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I was watching a story on the local news in which a reporter was bashing a travel agent. The travel agency didn’t refund the fees paid by a group of seniors who had had their trip canceled due to a mistake by the travel agency. That one news report probably will hurt this travel agent’s business for a long time.

How your business handles complaints will make the difference between keeping clients and losing them.

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