Archive for the “research” Category

Why Did You Lose Your Last Ten Clients?

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research_mattersWhat prevents business owners from using research is quite often a case of misplaced ego.

Most business owners are entrepreneurs or small businesses.

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It’s a tough question.

One of the most significant factors in causing a business to fail is creating the product/service first, and the market (the need for the product/service) second.

This is the opposite of what many people think needs to be done to create a successful business.

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Take advantage of the many resources at your fingertips and learn more about your competitors. Use the information you find to outwit even the most formidable competitor in their own backyard. Have fun hunting, spying and discovering.

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Why Read More Marketing Books?

Old books and reading on an ipad or digital padWhy Not?

Being able to easily get and read more books is a great bi-product of the information age having access to ideas and input of many successful business thinkers and achievers for a nominal cost.

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How do you create emotional mar­keting?

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Discover 7 simple questions to ask to help speed up creating your next marketing plan. The what, where, when, who and how you’ll want to know before you start your marketing plan.

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Proof Will Help You Sell More Products, Services and Ideas:

Go ahead, take a few minutes today and look at every marketing message you are putting out…

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How many problems can you solve?

How many times have you waste your time worrying about problems that already have been solved by someone else?

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Whats on your top 10 list.

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Get in your competitors heads

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How Much Information Do You Have?

The first time that I really became aware of the vast array of information available to me for use in marketing my clients’ businesses, it blew me away.

One of the best sources of information is your local library.
Call the reference desk and ask where you need to look for specific information. The librarians will lead you to many sources that you never knew existed.

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Are You Researching Your Prospects To Improve Your Business?

Focus, focus, focus.

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What Makes Your Business, Products, And Services Unique?

It is very important to think in terms of what your business can do for the prospective customer.

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Are You Paying Enough Attention To The Business World Around You?

Do you spend at least three hours per week reading magazines, newspapers, and Web sites that report on overall or “general” market trends? Observe what trends are starting in your geographic area, nationally, and worldwide.

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Do you know any of the “little things?”

Do you know her birthday?

Do you know the name of his spouse or kids?

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