”Perhaps the most brilliant marketing mind to ever walk the planet. He took the principles we all use to catapult our businesses to new heights. The difference is we are using technology, while he used the pen and paper. He was a mastermind marketer and one of the world’s most savvy advertisers. Everyone can learn a million lessons from reading and re-reading Scientific Advertising.

If you want to get someone’s attention, then you have to create an inter­ruption in his/her “self talk.” In fact, you have to keep on interrupting them, until you get their total attention.

It’s easy to become anesthetized to the onslaught of infomercials, email blasts, and radio spots from corporations and entrepreneurs alike.

In 1973, I had some friends who started a rock and roll band and wrote the line above for a song with the same title. The line has stuck with me forever. I may be the only person on Earth who has a cassette recording of that song. But it makes a good point.

As far back as I can remember, my parents and teachers tried to teach me over and over again to be humble, to not brag or boast. I didn’t listen. I have been called egotistical, arrogant, and several other unflattering things in my life. I always make it a point to say thank you to the person that does this name-calling. To quote Will Rogers: If you done it, ain’t bragging.

The point I want to make here is that I don’t understand why people won’t tell the world about their accomplishments. It’s not wrong to be proud, if you’ve produced something good! In fact, it’s very positive behavior to tell about your accomplishments. It helps prepare you to try other things in life. For example, when your marketing effort proves successful, then you will be more likely to try something else.

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Find an advisor whom you trust to keep you motivated and on track toward reaching your business goals. This should be someone who is willing (and has the “authority”) to get you moving. If you need someone to help motivate you, give me a call. I will be happy to give you a motivational push.

21 days and the knowledge you just learned is gone, unless you use what you learned. Knowledge is power.

Well, there are marketing calendars available that are made to fit your particular marketing plan. There are also marketing calendars out there that are easy-to-use yet, very in-depth at the same time. And, there are marketing calendars that are positive in both of those ways and, that get it right the first time!

So you have your marketing plan, marketing calendar, marketing ideas, and, hopefully, marketing yourself, advertising plan together and a punctual person to hire. You are well on your way to having the foundation to a successful way to market you and your business.

I hope you don’t mind me sharing  a short story with you about what happened on July 5th, 1998.

While on a family vacation, my wife Amy and I with our four kids straggling behind made our way to see Mount Rushmore for the first time.

We had to park about a mile away because there were a ton of cars and couldn’t get any closer.

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Go ahead, take a few minutes today and look at every marketing message you are putting out…

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“What’s in it for me?”

So, “what’s in it” for your future clients to buy from you and your business?

The harsh reality is that your future clients do not care about you, about your company, or about whatever it is that you are trying to sell them.

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* What are we doing right?
* What are we doing wrong?
* Are we being honest, or are we fooling ourselves?

Whats on your top 10 list.