Archive for the “focus” Category 
Will the wrong list will kill even the best marketing?Posted by Sandy Barris in change, database, decisions, focus, lists, marketing, marketing ideas, sandy barrisYou can write the perfect headline, opening paragraph and subheads. Make the perfect offer. Make it to the wrong list and the chances of it working are slim or none.
Are YOU hurting your business?Posted by Sandy Barris in advertising, Advertising Plan, business, decisions, flexibility, focus, Proof, questions, target marketingI One of the most significant factors in causing a business to fail is creating the product/service first, and the market (the need for the product/service) second.
Secret Covert MarketingPosted by Sandy Barris in focus, information, marketing, planning, sandy barris, target marketingWhy it’s important that your marketing reach your future clients privately? Discover Secret Covert Marketing Tags: action, bgs@aol.com, direct mail, direct mail marketing, direct marketing, marketing, marketing plans, marketing secrets, privacy, sandy barris, scientific advertising, secrecy, stealth marketing, target marketing, united states postal service, USPS
Most business owners are entrepreneurs or small businesses.
Is Your Business Doomed Before Your Get Started?Posted by Sandy Barris in business, decisions, focus, marketing, research, testingIt’s a tough question. One of the most significant factors in causing a business to fail is creating the product/service first, and the market (the need for the product/service) second. This is the opposite of what many people think needs to be done to create a successful business. Tags: market test, planning, start-up, startup. business startup, testing
Sales Calls On Fire elbowed its way into the #8 position in the App StorePosted by Sandy Barris in direct marketing, focus, marketing, USPVery exciting news this month: My first iPhone app (“Sales Calls On Fire”) the weekend of March 11th elbowed its way into the #8 position in the App Store Business Category. It’s now steady in the top 200 in the iPhone “business” section and surging here and there popping into the top 100. This is like watching your book climb in the Amazon rankings. I labored over the app (with superb help from JacApps doing the programming and many beta testers) for many months, whipping it into shape and waiting for the Apples approval to dive into the wonderful new world of app sales that has exploded like five hundred sticks of dynamite . Tags: App, iPhone
How To Find Your Competitors Weakness…Posted by Sandy Barris in business, competition, corporate strategy, focus, information, knowledge, marketing plan, Proof, researchTake advantage of the many resources at your fingertips and learn more about your competitors. Use the information you find to outwit even the most formidable competitor in their own backyard. Have fun hunting, spying and discovering. Tags: Competitors Weakness, computer, phone, research, salespeople, spying
Networking Sucks. Webinars & Teleseminars Crash. Marketing is Math. Maybe. Maybe Not.Posted by Sandy Barris in competition, customer service, database, focus, knowledge, marketing ideas, moneyIdeas from networking and joint venturing to honoring and doing simple math. Most of these ideas can be done with your investment of time and effort. Tags: customer service, events, Fundraisers, low cost marketing, marketing math, networking, teleseminars, webinars
Three Revealing Tips To Writing Profitable Ads?Posted by Sandy Barris in advertising, flexibility, focus, getting clients, headlines, marketing ideas, sandy barrisSwipe and use the tested headlines from the most popular publications. Publications like: The National Enquirer, People, Sports Illustrated and Games. Tags: advertising, credibility, headlines, marketing, sandy barris, stories, storytelling, success, Thank You
What do you do, to get your clients fired up?Posted by Sandy Barris in direct marketing, focus, headlines, How, learning, marketing ideas, motivation, planning, Proof, questions, relationships, repeat customers, research, testing, uniqueHow do you create emotional marketing? Tags: business, decisions, direct marketing, ego and fame, emotional marketing, emotions, fears, greed, habits, incentive, insecurities, laziness, learn, learning, marketing, pain, pain (physical and emotional), questions, sandy barris, sex/love
Scientific Advertising Chapters 15-19Posted by Sandy Barris in advertising, Business Plans, decisions, education, focus, learning, marketing, purpose, questions, reference”Perhaps the most brilliant marketing mind to ever walk the planet. He took the principles we all use to catapult our businesses to new heights. The difference is we are using technology, while he used the pen and paper. He was a mastermind marketer and one of the world’s most savvy advertisers. Everyone can learn a million lessons from reading and re-reading Scientific Advertising. Tags: advertising, business, claude hopkins, ideas, information, learning, marketing, marketing plans, offers, sandy barris, scientific advertising
Why Stop Someone From Talking To Themselves?Posted by Sandy Barris in advertising, business, decisions, focus, getting clients, headlines, information, marketing ideas, marketing plan, purpose, sales, self talk, SellingIf you want to get someone’s attention, then you have to create an interÂruption in his/her “self talk.” In fact, you have to keep on interrupting them, until you get their total attention. Tags: business, ideas, insanity, interruption, marketing, marketing plans, self talk, talking
Proof, Confirmation and Marketing SuccessPosted by Sandy Barris in business, Business Plans, corporate strategy, focus, learning, passion, planning, Proof, Salesmanship, testing
Is it my ego, or is it me?Posted by Sandy Barris in business, competition, decisions, flexibility, focus, passion, purpose, questionsIs it my ego, or is it me… I don’t know which it could be…In 1973, I had some friends who started a rock and roll band and wrote the line above for a song with the same title. The line has stuck with me forever. I may be the only person on Earth who has a cassette recording of that song. But it makes a good point. As far back as I can remember, my parents and teachers tried to teach me over and over again to be humble, to not brag or boast. I didn’t listen. I have been called egotistical, arrogant, and several other unflattering things in my life. I always make it a point to say thank you to the person that does this name-calling. To quote Will Rogers: If you done it, ain’t bragging.
Do You Need A “Kick-In-The-Butt”Posted by Sandy Barris in decisions, flexibility, focus, help, information, learning, marketing, marketing calendar, marketing plan, mastermind, motivation, planning, questionsFind an advisor whom you trust to keep you motivated and on track toward reaching your business goals. This should be someone who is willing (and has the “authority”) to get you moving. If you need someone to help motivate you, give me a call. I will be happy to give you a motivational push. Tags: action, business, help, knowledge, marketing, marketing plans, mastermind, motivation, planning
Twenty-One Days or Bust…Posted by Sandy Barris in business, change, decisions, flexibility, focus, information, knowledge, learn, learning, marketing, planning, questions, reference
“How to Get Your Business To Setup A Marketing Calendar”Posted by Sandy Barris in Advertising Plan, Business Plans, focus, marketing, marketing calendar, marketing plan, planning, sandy barrisWell, there are marketing calendars available that are made to fit your particular marketing plan. There are also marketing calendars out there that are easy-to-use yet, very in-depth at the same time. And, there are marketing calendars that are positive in both of those ways and, that get it right the first time! Tags: business plan, marketing, marketing calendar, marketing plans, markteing, planning, plans, sandy barris
Devil Lives in the Detail; Be Kind to the DeadlinePosted by Sandy Barris in Advertising Plan, Business Plans, flexibility, focus, marketing plan, purpose, referrals, relationships, uniqueSo you have your marketing plan, marketing calendar, marketing ideas, and, hopefully, marketing yourself, advertising plan together and a punctual person to hire. You are well on your way to having the foundation to a successful way to market you and your business. Tags: action, marketing, marketing plans, planning, plans, sandy barris
Higher Proof Will Help You Sell More Products, Services and IdeasPosted by Sandy Barris in advertising, business, focus, How, marketing, Proof, purpose, questions, research, sales, sandy barris, testingProof Will Help You Sell More Products, Services and Ideas: Go ahead, take a few minutes today and look at every marketing message you are putting out… Tags: action, Add new tag, business, credibility, guarantees, henry david thoreau, ideas, marketing, Proof, sales, sales and marketing, tips
Secret No. 41: You Ask This QuestionPosted by Sandy Barris in business, decisions, focus, How, marketing, planning, sandy barris, WhatEverybody asks this question at one time or another. “What’s in it for me?” So, “what’s in it” for your future clients to buy from you and your business? The harsh reality is that your future clients do not care about you, about your company, or about whatever it is that you are trying to sell them.
Secret No. 36 Mirror Mirror On The Wall… Who’s…Posted by Sandy Barris in business, change, decisions, flexibility, focus, marketing * What are we doing right?
Secret No. 16: What Are Your Marketing Goals?Posted by Sandy Barris in business, focus, marketing, profits, purposeThe all absorbing aspirations for every marketing project should be large sales and giant net profits. Together, they equal the number one reason for any marketing effort. |
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