Category Archives: focus

Will the wrong list will kill even the best marketing?

You can write the perfect headline, opening paragraph and subheads. Make the perfect offer. Make it to the wrong list and the chances of it working are slim or none. Continue reading

Posted in change, database, decisions, focus, lists, marketing, marketing ideas, sandy barris | Leave a comment

Are YOU hurting your business?

It’s a tough question. One of the most significant factors in causing a business to fail is creating the product/service first, and the market (the need for the product/service) second. This is the opposite of what many people think needs … Continue reading

Posted in advertising, Advertising Plan, business, decisions, flexibility, focus, Proof, questions, target marketing | Leave a comment

Secret Covert Marketing

Why it’s important that your marketing reach your future clients privately? Discover Secret Covert Marketing Continue reading

Posted in focus, information, marketing, planning, sandy barris, target marketing | Tagged , , , , , , , , , , , , , , , | Leave a comment

What prevents You from doing power research?

What prevents business owners from using research is quite often a case of misplaced ego. Most business owners are entrepreneurs or small businesses. They tend to hold strong opinions (from experience or not) of what will or won’t work. Many are … Continue reading

Posted in flexibility, focus, research | Leave a comment

Is Your Business Doomed Before Your Get Started?

It’s a tough question. One of the most significant factors in causing a business to fail is creating the product/service first, and the market (the need for the product/service) second. This is the opposite of what many people think needs … Continue reading

Posted in business, decisions, focus, marketing, research, testing | Tagged , , , , | Leave a comment

Sales Calls On Fire elbowed its way into the #8 position in the App Store

Very exciting news this month: My first iPhone app (“Sales Calls On Fire”) the weekend of March 11th elbowed its way into the #8 position in the App Store Business Category. It’s now steady in the top 200 in the … Continue reading

Posted in direct marketing, focus, marketing, USP | Tagged , | Leave a comment

How To Find Your Competitors Weakness…

Take advantage of the many resources at your fingertips and learn more about your competitors. Use the information you find to outwit even the most formidable competitor in their own backyard. Have fun hunting, spying and discovering. Continue reading

Posted in business, competition, corporate strategy, focus, information, knowledge, marketing plan, Proof, research | Tagged , , , , , | Leave a comment

Networking Sucks. Webinars & Teleseminars Crash. Marketing is Math. Maybe. Maybe Not.

Ideas from networking and joint venturing to honoring and doing simple math. Most of these ideas can be done with your investment of time and effort. Continue reading

Posted in competition, customer service, database, focus, knowledge, marketing ideas, money | Tagged , , , , , , , | Leave a comment

Three Revealing Tips To Writing Profitable Ads?

Swipe and use the tested headlines from the most popular publications. Publications like: The National Enquirer, People, Sports Illustrated and Games. Continue reading

Posted in advertising, flexibility, focus, getting clients, headlines, marketing ideas, sandy barris | Tagged , , , , , , , , | Leave a comment

What do you do, to get your clients fired up?

How do you create emotional mar­keting? Continue reading

Posted in direct marketing, focus, headlines, How, learning, marketing ideas, motivation, planning, Proof, questions, relationships, repeat customers, research, testing, unique | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Scientific Advertising Chapters 15-19

”Perhaps the most brilliant marketing mind to ever walk the planet. He took the principles we all use to catapult our businesses to new heights. The difference is we are using technology, while he used the pen and paper. He was a mastermind marketer and one of the world’s most savvy advertisers. Everyone can learn a million lessons from reading and re-reading Scientific Advertising.
Continue reading

Posted in advertising, Business Plans, decisions, education, focus, learning, marketing, purpose, questions, reference | Tagged , , , , , , , , , , | Leave a comment

Why Stop Someone From Talking To Themselves?

If you want to get someone’s attention, then you have to create an inter­ruption in his/her “self talk.” In fact, you have to keep on interrupting them, until you get their total attention. Continue reading

Posted in advertising, business, decisions, focus, getting clients, headlines, information, marketing ideas, marketing plan, purpose, sales, self talk, Selling | Tagged , , , , , , , | Leave a comment