It’s a tough question.

One of the most significant factors in causing a business to fail is creating the product/service first, and the market (the need for the product/service) second.

This is the opposite of what many people think needs to be done to create a successful business.

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Tags: market test, planning, start-up, startup. business startup, testing

Most businesses profit more from additional sales than they do from a first sale. For that reason, it’s important to know whether you want a customer for the long term or if you’re making a one-shot sale.

Tags: marketing, marketing secrets, planning, sales, Selling, tips

The Personal Sales Motivation and Metrics Mobile App for Sales and Marketing Professionals.
Calls On Fire will help millions of Sales and Marketing Professionals keep track of their personal sales activity/behavior and goals progress in real-time and positively motivate each one to reach their goals without all the typical confusion and frustration of using existing CRM tools.

Tags: action, business, marketing, sales, sales activity, sales behavior, Selling

How do you create emotional mar­keting?

Tags: business, decisions, direct marketing, ego and fame, emotional marketing, emotions, fears, greed, habits, incentive, insecuri­ties, laziness, learn, learning, marketing, pain, pain (physical and emotional), questions, sandy barris, sex/love

How important is it to you that your marketing efforts reach your customers privately so that your competition has no idea what you are doing?

Tags: business, marketing, marketing ideas, marketing secrets, planning, privacy, sandy barris, scientific advertising, stealth marketing

Claude Hopkins—Perhaps the most brilliant marketing mind to ever walk the planet. He took the principles we all use to catapult our businesses to new heights. The difference is we are using technology, while he used the pen and paper. He was a mastermind marketer and one of the world’s most savvy advertisers. Everyone can learn a million lessons from reading and re-reading Scientific Advertising.

Tags: business, claude hopkins, information, knowledge, learning, marketing, marketing plans, sandy barris, scientific advertising

It’s easy to become anesthetized to the onslaught of infomercials, email blasts, and radio spots from corporations and entrepreneurs alike.

Tags: action, business, credibility, marketing, offers, Proof

When will you gather all of your experience, education, and advice and decide what you will do to grow your business using effective marketing plans and marketing calendars

Tags: marketing plans, planning, plans, sandy barris, testing

If you are a B2B business looking for a few ways to stretch your marketing dollars, here are 5 to get you stretching.

Tags: action, marketing, marketing ideas, repurpose

Discover 7 simple questions to ask to help speed up creating your next marketing plan. The what, where, when, who and how you’ll want to know before you start your marketing plan.

Tags: advertising plans, ideas, marketing campaigns, marketing plan, marketing plans, offers, plans, profits, questions, road map, Selling, unique selling proposition

Proof Will Help You Sell More Products, Services and Ideas:

Go ahead, take a few minutes today and look at every marketing message you are putting out…

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Tags: action, Add new tag, business, credibility, guarantees, henry david thoreau, ideas, marketing, Proof, sales, sales and marketing, tips

You can’t learn if you don’t kick into action.

Tags: action, direct marketing, perfection, success, target marketing

After you have read everything that you can about marketing (including these secrets).

After you have traveled thousands of miles in your “personal automobile university” (listening to educational CDs and tapes in your car).

After you have studied all of the information that you can find everywhere else, then it is time for you to write your marketing plan.

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