Category Archives: purpose

Is being an entrepreuner a blessing or a curse?

Do you feel that being in business for yourself is a blessing? If not, stop and think about this: In what other part of your life can you go out on a limb, pursue your dreams, and meet your fears … Continue reading

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Is Time Really Your Most Valuable Asset?

The way we manage our time is one factor that can make a significant difference in our suc­cess. Continue reading

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Scientific Advertising Chapters 15-19

”Perhaps the most brilliant marketing mind to ever walk the planet. He took the principles we all use to catapult our businesses to new heights. The difference is we are using technology, while he used the pen and paper. He was a mastermind marketer and one of the world’s most savvy advertisers. Everyone can learn a million lessons from reading and re-reading Scientific Advertising.
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Scientific Advertising Chapters 1-5

”Perhaps the most brilliant marketing mind to ever walk the planet. He took the principles we all use to catapult our businesses to new heights. The difference is we are using technology, while he used the pen and paper. He was a mastermind marketer and one of the world’s most savvy advertisers. Everyone can learn a million lessons from reading and re-reading Scientific Advertising. Continue reading

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Why Stop Someone From Talking To Themselves?

If you want to get someone’s attention, then you have to create an inter­ruption in his/her “self talk.” In fact, you have to keep on interrupting them, until you get their total attention. Continue reading

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Is it my ego, or is it me?

Is it my ego, or is it me… I don’t know which it could be… In 1973, I had some friends who started a rock and roll band and wrote the line above for a song with the same title. … Continue reading

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Devil Lives in the Detail; Be Kind to the Deadline

So you have your marketing plan, marketing calendar, marketing ideas, and, hopefully, marketing yourself, advertising plan together and a punctual person to hire. You are well on your way to having the foundation to a successful way to market you and your business. Continue reading

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How often do you re-use and repurpose your marketing and positive publicity?

Have you run newspapers and magazines ads? Are there any articles that have been written about you, about your business, or about your products and services? People may be impressed and respond when these articles and ads run the first … Continue reading

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Higher Proof Will Help You Sell More Products, Services and Ideas

Proof Will Help You Sell More Products, Services and Ideas: Go ahead, take a few minutes today and look at every marketing message you are putting out… Ask yourself: Am I providing my reader, viewer and listener the proof and … Continue reading

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Secret No. 43: What Did You Learn Today?

How can I use this idea or that concept to help to my clients or myself grow our businesses bigger and stronger? Continue reading

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Secret No. 38: How Many Problems Can You Solve?

How many problems can you solve? How many times have you waste your time worrying about problems that already have been solved by someone else? Many other people have faced problems similar to the ones that you will run into. … Continue reading

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Secret No. 34: Do You Have Attitude?

Does your business communicate a positive attitude? Do you have a written “Mission Statement” that explains what your business is about? Does this statement represent the vision, purpose, and aspirations that your business communicates to the world? More importantly, do … Continue reading

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