Archive for the “flexibility” Category

Icrowdt’s a tough question.

One of the most significant factors in causing a business to fail is creating the product/service first, and the market (the need for the product/service) second.

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research_mattersWhat prevents business owners from using research is quite often a case of misplaced ego.

Most business owners are entrepreneurs or small businesses.

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Swipe and use the tested headlines from the most popular publications. Publications like: The National Enquirer, People, Sports Illustrated and Games.

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Is there a big event happening locally, regionally, statewide, nationally or even internationally that you could associate your business with? I am always consid­ering how newsworthy events can be incorporated into my marketing.

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The way we manage our time is one factor that can make a significant difference in our suc­cess.

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Claude Hopkins ”Perhaps the most brilliant marketing mind to ever walk the planet. He took the principles we all use to catapult our businesses to new heights. The difference is we are using technology, while he used the pen and paper. He was a mastermind marketer and one of the world’s most savvy advertisers. Everyone can learn a million lessons from reading and re-reading Scientific Advertising.

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Is it my ego, or is it me… I don’t know which it could be…

In 1973, I had some friends who started a rock and roll band and wrote the line above for a song with the same title. The line has stuck with me forever. I may be the only person on Earth who has a cassette recording of that song. But it makes a good point.

As far back as I can remember, my parents and teachers tried to teach me over and over again to be humble, to not brag or boast. I didn’t listen. I have been called egotistical, arrogant, and several other unflattering things in my life. I always make it a point to say thank you to the person that does this name-calling. To quote Will Rogers: If you done it, ain’t bragging.

The point I want to make here is that I don’t understand why people won’t tell the world about their accomplishments. It’s not wrong to be proud, if you’ve produced something good! In fact, it’s very positive behavior to tell about your accomplishments. It helps prepare you to try other things in life. For example, when your marketing effort proves successful, then you will be more likely to try something else.

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When will you gather all of your experience, education, and advice and decide what you will do to grow your business using effective marketing plans and marketing calendars

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Find an advisor whom you trust to keep you motivated and on track toward reaching your business goals. This should be someone who is willing (and has the “authority”) to get you moving. If you need someone to help motivate you, give me a call. I will be happy to give you a motivational push.

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21 days and the knowledge you just learned is gone, unless you use what you learned. Knowledge is power.

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Have you run newspapers and magazines ads? How about blog posts? Are there any articles that have been written about you, about your business, or about your products and services? People may be impressed when these articles and ads run the first time, but how many of them are ever seen again by the public?

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So you have your marketing plan, marketing calendar, marketing ideas, and, hopefully, marketing yourself, advertising plan together and a punctual person to hire. You are well on your way to having the foundation to a successful way to market you and your business.

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An “Entrepreneur’s Toolbox” includes things that must be within the prospective entrepreneur’s very person but also; external tools, vision, and self-trust.

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Can you name anything in life that has no limits?

I didn’t think so.

That’s exactly why all your marketing efforts should have some type of expiration date.

Limited time offer for youA limited offer will “out-pull” and “out-sell” an open-ended offer almost every time.

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If you are a B2B business looking for a few ways to stretch your marketing dollars, here are 5 to get you stretching.

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Discover how to use social media marketing to drive more targeted traffic to your websites and blogs. Also why building name awareness build your credibility in the marketplace.

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How can I use this idea or that concept to help to my clients or myself grow our businesses bigger and stronger?

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How quick do you make decisions?

The speed with which you make a personal, business, or marketing can be the difference between success and failure.

Often, it doesn’t matter what the decision that you make actually is as long as you decide something.

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How many problems can you solve?

How many times have you waste your time worrying about problems that already have been solved by someone else?

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* What are we doing right?
* What are we doing wrong?
* Are we being honest, or are we fooling ourselves?

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Wouldn’t Saving Thousands Of Dollars Avoiding The Seven Fatal Marketing Mistakes That WILL Kill The Response Of Your Marketing Efforts Make A Big Difference  In Your Business?

If YES, then keep reading. These seven plus secret questions must be answered before you create your next marketing campaign.

  • What is my marketing plan. FastMarketingPlan.com What do I want my marketing to do? What goals will my marketing help me reach?  Is my marketing persistent? One shot marketing rarely works. Have weekly marketing tasks planned, and put them into action.
  • What do I what my future client to do? Exactly how do I want folks to respond?
  • What is the stopping power of my headline?  Does it emphasize a benefit? Is it compelling enough to grab even the most hurried person? Is my logo my headline.
  • What am I offering? Business is always a quid pro quo. This for that. (This goes back to the four questions you answered earlier). What does your marketing offer that will cause your future client to stop what they are doing and respond to your offer?
  • What is my call to action? If you don’t ask for a response, you will not get one.
  • What split tests have I tried? One headline against the other. One offer against the other. One call to action against the other. One will always out pull the other in response. Usually by a lot.
  • What is the focus of my marketing. Is it on me, my company, my products or my services. If so, your dead, because your future client only cares about him/herself. They only want to know what you can do for them. They don’t give a damn about you.
  • If you would like a fresh set of eyes to take a look at your past, present or future marketing efforts, call me at 248-335-8080 or go to www.SMART-Marketing-Review.com and sign up to avoid the 7 fatal mistakes that WILL kill your marketing.

    A Few More Tips, Tricks, Techniques,
    Tidbit And Marketing Secrets That
    Promise To Save You Time And Money
    The following secrets are not in any order.
    Each is valuable on it own or combined with other secrets.
    I highly recommend that you combine these ideas in different ways.
    Why? Because when combined you multiply their strength.

    • Provide high level proof that what you are promising will be delivered. Credible third-party testimony that you deliver on your promises. Free trails, free samples are other forms of proof.
    • Ask your future clients for a “Yes” or “No” answer. Either is OK. There is nothing worse then a TIO (Think it over), because you are the only one thinking about it. Your future client has moved on.
    • Actions, not just words determine success.
    • Admit your shortcomings. Everyone knows that nothing is or can be perfect. You product and services have flaws. you know what they are. If you don’t, ask you customers what they are. Being 100% honest about your defects builds credibility and can also separate you from the competition (I promise your competitors would be to embarrassed to admit they are not perfect).
    • Keep learning
    • Start each day with the 5 most important marketing things that will help you reach your goals. An do them no matter what.
    • Money comes to those who move fast.

    Now, which of these secrets ideas rang the bell for you.
    Which ones did you write notes “To Do?
    Add them to your “Do Next” list.
    And do them.
    Using these secrets will separate the sheep from the goats.

    Now, promise yourself that you will use these marketing secrets.

    Scout’s Honor!

    Because, you know that if you keep marketing the way you always marketed, you’ll keep getting the results you’ve always gotten.

    To Your Success
    Sandy Barris
    President – Business Marketing Services
    248-335-8080 Read the rest of this entry »

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    Where are your business profits invested?

    In the stock market?

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    Does your business communicate a positive attitude?

    Do you have a written “Mission Statement” that explains what your business is about?

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    You can’t learn if you don’t kick into action.

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