Category Archives: marketing books

Scientific Advertising Chapters 20 – 21

Posted on by Sandy Barris

Claude Hopkins ”Perhaps the most brilliant marketing mind to ever walk the planet. He took the principles we all use to catapult our businesses to new heights. The difference is we are using technology, while he used the pen and paper. He was a mastermind marketer and one of the world’s most savvy advertisers. Everyone can learn a million lessons from reading and re-reading Scientific Advertising.
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Secret No. 20: Why Bother Training Employees?

Posted on by Sandy Barris

Do you have rules and procedures that your employees are trained to follow consistently? Are your employees tracking every phone call and treating each call as a sales opportunity? If your business is like many other, you probably don’t know … Continue reading →

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Secret No. 11: What Makes Your Business, Products, And Services Unique?

Posted on by Sandy Barris

What Makes Your Business, Products, And Services Unique? It is very important to think in terms of what your business can do for the prospective customer. A Unique Selling Proposition (USP) is the first marketing effort that you should think … Continue reading →

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