Archive for the “marketing books” Category

Claude Hopkins ”Perhaps the most brilliant marketing mind to ever walk the planet. He took the principles we all use to catapult our businesses to new heights. The difference is we are using technology, while he used the pen and paper. He was a mastermind marketer and one of the world’s most savvy advertisers. Everyone can learn a million lessons from reading and re-reading Scientific Advertising.

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Do you have rules and procedures that your employees are trained to follow consistently?

Are your employees tracking every phone call and treating each call as a sales opportunity?

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What Makes Your Business, Products, And Services Unique?

It is very important to think in terms of what your business can do for the prospective customer.

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