Category Archives: decisions

Will the wrong list will kill even the best marketing?

You can write the perfect headline, opening paragraph and subheads. Make the perfect offer. Make it to the wrong list and the chances of it working are slim or none. Continue reading

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Are YOU hurting your business?

It’s a tough question. One of the most significant factors in causing a business to fail is creating the product/service first, and the market (the need for the product/service) second. This is the opposite of what many people think needs … Continue reading

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Losing Clients Suck, Right?

Why Did You Lose Your Last Ten Clients? Continue reading

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What Business Is It Of Yours?

Are you really in the business of marketing and selling whatever it is that you sell? Or did you just create yourself a job with a lunatic as a boss? Continue reading

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Is being an entrepreuner a blessing or a curse?

Do you feel that being in business for yourself is a blessing? If not, stop and think about this: In what other part of your life can you go out on a limb, pursue your dreams, and meet your fears … Continue reading

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Is Your Business Doomed Before Your Get Started?

It’s a tough question. One of the most significant factors in causing a business to fail is creating the product/service first, and the market (the need for the product/service) second. This is the opposite of what many people think needs … Continue reading

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Is Time Really Your Most Valuable Asset?

The way we manage our time is one factor that can make a significant difference in our suc­cess. Continue reading

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Scientific Advertising Chapters 20 – 21

Claude Hopkins ”Perhaps the most brilliant marketing mind to ever walk the planet. He took the principles we all use to catapult our businesses to new heights. The difference is we are using technology, while he used the pen and paper. He was a mastermind marketer and one of the world’s most savvy advertisers. Everyone can learn a million lessons from reading and re-reading Scientific Advertising.
Continue reading

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Scientific Advertising Chapters 15-19

”Perhaps the most brilliant marketing mind to ever walk the planet. He took the principles we all use to catapult our businesses to new heights. The difference is we are using technology, while he used the pen and paper. He was a mastermind marketer and one of the world’s most savvy advertisers. Everyone can learn a million lessons from reading and re-reading Scientific Advertising.
Continue reading

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Why Stop Someone From Talking To Themselves?

If you want to get someone’s attention, then you have to create an inter­ruption in his/her “self talk.” In fact, you have to keep on interrupting them, until you get their total attention. Continue reading

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Is it my ego, or is it me?

Is it my ego, or is it me… I don’t know which it could be… In 1973, I had some friends who started a rock and roll band and wrote the line above for a song with the same title. … Continue reading

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Do You Need A “Kick-In-The-Butt”

Find an advisor whom you trust to keep you motivated and on track toward reaching your business goals. This should be someone who is willing (and has the “authority”) to get you moving. If you need someone to help motivate you, give me a call. I will be happy to give you a motivational push. Continue reading

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