”Perhaps the most brilliant marketing mind to ever walk the planet. He took the principles we all use to catapult our businesses to new heights. The difference is we are using technology, while he used the pen and paper. He was a mastermind marketer and one of the world’s most savvy advertisers. Everyone can learn a million lessons from reading and re-reading Scientific Advertising.

If you want to get someone’s attention, then you have to create an inter­ruption in his/her “self talk.” In fact, you have to keep on interrupting them, until you get their total attention.

In 1973, I had some friends who started a rock and roll band and wrote the line above for a song with the same title. The line has stuck with me forever. I may be the only person on Earth who has a cassette recording of that song. But it makes a good point.

As far back as I can remember, my parents and teachers tried to teach me over and over again to be humble, to not brag or boast. I didn’t listen. I have been called egotistical, arrogant, and several other unflattering things in my life. I always make it a point to say thank you to the person that does this name-calling. To quote Will Rogers: If you done it, ain’t bragging.

The point I want to make here is that I don’t understand why people won’t tell the world about their accomplishments. It’s not wrong to be proud, if you’ve produced something good! In fact, it’s very positive behavior to tell about your accomplishments. It helps prepare you to try other things in life. For example, when your marketing effort proves successful, then you will be more likely to try something else.

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21 days and the knowledge you just learned is gone, unless you use what you learned. Knowledge is power.

Have you run newspapers and magazines ads? How about blog posts? Are there any articles that have been written about you, about your business, or about your products and services? People may be impressed when these articles and ads run the first time, but how many of them are ever seen again by the public?

I didn’t think so.

That’s exactly why all your marketing efforts should have some type of expiration date.

A limited offer will “out-pull” and “out-sell” an open-ended offer almost every time.

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How happy are you with the quantity and quality of the contacts you receive from your Web site?

Discover 7 simple questions to ask to help speed up creating your next marketing plan. The what, where, when, who and how you’ll want to know before you start your marketing plan.

If you don’t lose it you’ll lose it. Use your new knowledge fast or you may never will.

Go ahead, take a few minutes today and look at every marketing message you are putting out…

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How can I use this idea or that concept to help to my clients or myself grow our businesses bigger and stronger?

Everyone loves to know they are appreciated.

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Get in your competitors heads