Posts Tagged “sandy barris”

Why Did You Lose Your Last Ten Clients?

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Why it’s important that your marketing reach your future clients privately? Discover Secret Covert Marketing

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Why Read More Marketing Books?

Old books and reading on an ipad or digital padWhy Not?

Being able to easily get and read more books is a great bi-product of the information age having access to ideas and input of many successful business thinkers and achievers for a nominal cost.

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Swipe and use the tested headlines from the most popular publications. Publications like: The National Enquirer, People, Sports Illustrated and Games.

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I hope you don’t mind me sharing a short story with you about what happened on July 5th, 1998.

While on a family vacation, my wife Amy and I with our four kids straggling behind made our way to see Mount Rushmore for the first time.

We had to park about a mile away because there were a ton of cars and couldn’t get any closer.

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How do you create emotional mar­keting?

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How important is it to you that your marketing efforts reach your customers privately so that your competition has no idea what you are doing?

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”Perhaps the most brilliant marketing mind to ever walk the planet. He took the principles we all use to catapult our businesses to new heights. The difference is we are using technology, while he used the pen and paper. He was a mastermind marketer and one of the world’s most savvy advertisers. Everyone can learn a million lessons from reading and re-reading Scientific Advertising.

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Claude Hopkins—Perhaps the most brilliant marketing mind to ever walk the planet. He took the principles we all use to catapult our businesses to new heights. The difference is we are using technology, while he used the pen and paper. He was a mastermind marketer and one of the world’s most savvy advertisers. Everyone can learn a million lessons from reading and re-reading Scientific Advertising.

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”Perhaps the most brilliant marketing mind to ever walk the planet. He took the principles we all use to catapult our businesses to new heights. The difference is we are using technology, while he used the pen and paper. He was a mastermind marketer and one of the world’s most savvy advertisers. Everyone can learn a million lessons from reading and re-reading Scientific Advertising.

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When will you gather all of your experience, education, and advice and decide what you will do to grow your business using effective marketing plans and marketing calendars

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Have you run newspapers and magazines ads? How about blog posts? Are there any articles that have been written about you, about your business, or about your products and services? People may be impressed when these articles and ads run the first time, but how many of them are ever seen again by the public?

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Well, there are marketing calendars available that are made to fit your particular marketing plan. There are also marketing calendars out there that are easy-to-use yet, very in-depth at the same time. And, there are marketing calendars that are positive in both of those ways and, that get it right the first time!

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So you have your marketing plan, marketing calendar, marketing ideas, and, hopefully, marketing yourself, advertising plan together and a punctual person to hire. You are well on your way to having the foundation to a successful way to market you and your business.

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How happy are you with the quantity and quality of the contacts you receive from your Web site?

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One of the most important marketing decisions you can ever make is choosing the name of your business, product or service. Your name should explain or “tell a story” of exactly what your business or your product/service does.

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Wouldn’t Saving Thousands Of Dollars Avoiding The Seven Fatal Marketing Mistakes That WILL Kill The Response Of Your Marketing Efforts Make A Big Difference  In Your Business?

If YES, then keep reading. These seven plus secret questions must be answered before you create your next marketing campaign.

  • What is my marketing plan. FastMarketingPlan.com What do I want my marketing to do? What goals will my marketing help me reach?  Is my marketing persistent? One shot marketing rarely works. Have weekly marketing tasks planned, and put them into action.
  • What do I what my future client to do? Exactly how do I want folks to respond?
  • What is the stopping power of my headline?  Does it emphasize a benefit? Is it compelling enough to grab even the most hurried person? Is my logo my headline.
  • What am I offering? Business is always a quid pro quo. This for that. (This goes back to the four questions you answered earlier). What does your marketing offer that will cause your future client to stop what they are doing and respond to your offer?
  • What is my call to action? If you don’t ask for a response, you will not get one.
  • What split tests have I tried? One headline against the other. One offer against the other. One call to action against the other. One will always out pull the other in response. Usually by a lot.
  • What is the focus of my marketing. Is it on me, my company, my products or my services. If so, your dead, because your future client only cares about him/herself. They only want to know what you can do for them. They don’t give a damn about you.
  • If you would like a fresh set of eyes to take a look at your past, present or future marketing efforts, call me at 248-335-8080 or go to www.SMART-Marketing-Review.com and sign up to avoid the 7 fatal mistakes that WILL kill your marketing.

    A Few More Tips, Tricks, Techniques,
    Tidbit And Marketing Secrets That
    Promise To Save You Time And Money
    The following secrets are not in any order.
    Each is valuable on it own or combined with other secrets.
    I highly recommend that you combine these ideas in different ways.
    Why? Because when combined you multiply their strength.

    • Provide high level proof that what you are promising will be delivered. Credible third-party testimony that you deliver on your promises. Free trails, free samples are other forms of proof.
    • Ask your future clients for a “Yes” or “No” answer. Either is OK. There is nothing worse then a TIO (Think it over), because you are the only one thinking about it. Your future client has moved on.
    • Actions, not just words determine success.
    • Admit your shortcomings. Everyone knows that nothing is or can be perfect. You product and services have flaws. you know what they are. If you don’t, ask you customers what they are. Being 100% honest about your defects builds credibility and can also separate you from the competition (I promise your competitors would be to embarrassed to admit they are not perfect).
    • Keep learning
    • Start each day with the 5 most important marketing things that will help you reach your goals. An do them no matter what.
    • Money comes to those who move fast.

    Now, which of these secrets ideas rang the bell for you.
    Which ones did you write notes “To Do?
    Add them to your “Do Next” list.
    And do them.
    Using these secrets will separate the sheep from the goats.

    Now, promise yourself that you will use these marketing secrets.

    Scout’s Honor!

    Because, you know that if you keep marketing the way you always marketed, you’ll keep getting the results you’ve always gotten.

    To Your Success
    Sandy Barris
    President – Business Marketing Services
    248-335-8080 Read the rest of this entry »

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    Get in your competitors heads

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