Archive for May, 2007

Napoleon’s “Next” Secret

The story goes like this:

A few days after a big battle, a group of Napoleon’s officers came to him requesting that one of their own be promoted to the rank of captain.

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The following questions should help you to learn, to adjust, and to strive for even better results on your next effort. These questions will heighten your sense of curiosity and help you to move forward, even after a temporary setback.

  1. What can I learn from the results of this marketing effort?
  2. How could I have improved the response and profits from this effort?
  3. If I use this marketing effort again, what should I do the same and what should I change?
  4. How can I use the results of this marketing effort to further my marketing plans and to improve my profits?

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The all absorbing aspirations for every marketing project should be large sales and giant net profits.

Together, they equal the number one reason for any marketing effort.

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