Secret No. 16: What Are Your Marketing Goals?

The all absorbing aspirations for every marketing project should be large sales and giant net profits.

Together, they equal the number one reason for any marketing effort.

If you want to create an ad merely to win awards, or if your goal is to receive accolades and praise for your advertising creativity, then get yourself a job at one of the many Madison Avenue or local ad agencies.

“A man must be big enough to admit his mistakes,
smart enough to profit from them,
and strong enough to correct them.”


For business owners like us, the only purpose of marketing or advertising is to produce profits. It doesn’t really make any difference what your business associates, employees, suppliers, spouse, kids, or friends think about the artistic merits of your advertisement.

If it brings in added profits, it works!

What should matter to you is that your prospects and clients react to your marketing by buying your product/service.

It takes total focus to create new sales and profits for your business.

Only when you are focused totally on your profit goals will you be able to roll out a successful marketing effort.

The more that you learn to trust your instincts and to analyze data results from your marketing efforts, the more successful that you’ll be in your business.

Are the goals for your marketing efforts as “profit focused” as they should be?

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