Get them in the door the first time. If you can do that and you add value to their lives, then you know they will return and you will profit in the future. So some of your marketing efforts should be designed to “hook” the first time buyer.

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Icrowdt’s a tough question.

One of the most significant factors in causing a business to fail is creating the product/service first, and the market (the need for the product/service) second.

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Why Did You Lose Your Last Ten Clients?

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Why it’s important that your marketing reach your future clients privately? Discover Secret Covert Marketing

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Are you really in the business of marketing and selling whatever it is that you sell? Or did you just create yourself a job with a lunatic as a boss?

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Precise, targeted marketing is indispensable for every business because when you know exactly who will buy your products or services, you can save thousands of marketing dollars by directly contacting only those people who have an ‘affinity’ to buy what you are selling.

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research_mattersWhat prevents business owners from using research is quite often a case of misplaced ego.

Most business owners are entrepreneurs or small businesses.

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Self-Employed

Do you feel that being in business for yourself is a blessing?

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It’s a tough question.

One of the most significant factors in causing a business to fail is creating the product/service first, and the market (the need for the product/service) second.

This is the opposite of what many people think needs to be done to create a successful business.

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My friend, colleague and marketing mentor Jay Conrad Levinson just passed away yesterday. He was eighty years young.

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consistently built strong relationships with his customers and treated them fairly, it would make his job a lot easier in the long run.

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Very exciting news this month: My first iPhone app (“Sales Calls On Fire”) the weekend of March 11th elbowed its way into the #8 position in the App Store Business Category. It’s now steady in the top 200 in the iPhone “business” section and surging here and there popping into the top 100.

This is like watching your book climb in the Amazon rankings. I labored over the app (with superb help from JacApps doing the programming and many beta testers) for many months, whipping it into shape and waiting for the Apples approval to dive into the wonderful new world of app sales that has exploded like five hundred sticks of dynamite .

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Take advantage of the many resources at your fingertips and learn more about your competitors. Use the information you find to outwit even the most formidable competitor in their own backyard. Have fun hunting, spying and discovering.

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Ideas from networking and joint venturing to honoring and doing simple math. Most of these ideas can be done with your investment of time and effort.

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e ten additional marketing ideas promise to help jump start your marketing and help you get everything you can out of all you’ve got…

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Why Read More Marketing Books?

Old books and reading on an ipad or digital padWhy Not?

Being able to easily get and read more books is a great bi-product of the information age having access to ideas and input of many successful business thinkers and achievers for a nominal cost.

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Swipe and use the tested headlines from the most popular publications. Publications like: The National Enquirer, People, Sports Illustrated and Games.

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Most businesses profit more from additional sales than they do from a first sale. For that reason, it’s important to know whether you want a customer for the long term or if you’re making a one-shot sale.

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I hope you don’t mind me sharing a short story with you about what happened on July 5th, 1998.

While on a family vacation, my wife Amy and I with our four kids straggling behind made our way to see Mount Rushmore for the first time.

We had to park about a mile away because there were a ton of cars and couldn’t get any closer.

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The Personal Sales Motivation and Metrics Mobile App for Sales and Marketing Professionals.
Calls On Fire will help millions of Sales and Marketing Professionals keep track of their personal sales activity/behavior and goals progress in real-time and positively motivate each one to reach their goals without all the typical confusion and frustration of using existing CRM tools.

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How do you create emotional mar­keting?

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Is there a big event happening locally, regionally, statewide, nationally or even internationally that you could associate your business with? I am always consid­ering how newsworthy events can be incorporated into my marketing.

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The way we manage our time is one factor that can make a significant difference in our suc­cess.

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I awoke this morning with devout thanksgiving for my friends, the old and the new.-Ralph Waldo Emerson

Actually, for me, simply waking up in the morning knowing family, friends and colleagues are close by, watching my back and motivating me forward are plenty to be thankful about.

What are your grateful for?

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