Category Archives: backend

Who else thinks their first sale is the most important sale?

Posted on by Sandy Barris

Get them in the door the first time. If you can do that and you add value to their lives, then you know they will return and you will profit in the future. So some of your marketing efforts should be designed to “hook” the first time buyer. Continue reading →

Posted in backend, customer service, direct marketing, getting clients, knowledge, life time value, relationships, repeat customers | Leave a comment

Secret No. 14: How Much Money And Time Do You Spend To Bring In A New Client?

Posted on by Sandy Barris

How Much Money And Time Do You Spend To Bring In A New Client? An even more important question to ask is, “Do you know the ‘Life Time Value (LV)’ of that client?” Very few business owners take the time … Continue reading →

Posted in advertising, backend, direct marketing, life time value, LTV, marketing, money | Leave a comment

Bonus Secret No 101: Which Sale Is The Most Important One You Will Ever Get From A Client?

Posted on by Sandy Barris

I’ll bet you’re thinking it’s your first sale with a new client. You’ll be surprised to find out that a secondtime buyer is at least twice as likely to buy from you again, when compared to a first time buyer. … Continue reading →

Posted in backend, database, life time value, LTV, marketing | Leave a comment