Archive for the “backend” Category

Get them in the door the first time. If you can do that and you add value to their lives, then you know they will return and you will profit in the future. So some of your marketing efforts should be designed to “hook” the first time buyer.

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How Much Money And Time Do You Spend To Bring In A New Client?

An even more important question to ask is, “Do you know the ‘Life Time Value (LV)’ of that client?”

Very few business owners take the time to learn this important secret. They don’t understand what a “life time value” is!

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I’ll bet you’re thinking it’s your first sale with a new client.

You’ll be surprised to find out that a secondtime buyer is at least twice as likely to buy from you again, when compared to a first time buyer.

The second time client will usually buy again because you have proved that you add value to his/her life. The customer who has had his/her wants and needs fulfilled comes back for more.

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