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Archive for March, 2008

Creating and using a strong referral system is a very effective marketing strategy. Every business should take advantage of it.

In the post titled Meet Sandy, I mentioned that Gerry Weinburg spoke two words that changed the way i did business. The are “Jay Abraham” the master of referral system marketing. Jay brings to the table the ideas of asking your happy clients, trusted business advisors and suppliers to send an endorsement letter about your products and services.. we’ll expand on this concept in few minutes.

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