Archive for the “marketing” Category 
What Is And How Can Stealth Marketing Be Your Most Profitable Marketing…Posted by Sandy Barris in competition, marketing, marketing ideas, marketing plan, sandy barris, testingHow important is it to you that your marketing efforts reach your customers privately so that your competition has no idea what you are doing? Tags: business, marketing, marketing ideas, marketing secrets, planning, privacy, sandy barris, scientific advertising, stealth marketing
Scientific Advertising Chapters 20 – 21Posted by Sandy Barris in advertising, business, decisions, direct marketing, education, flexibility, headlines, information, marketing, marketing books, marketing plan, planning, sandy barrisClaude Hopkins ”Perhaps the most brilliant marketing mind to ever walk the planet. He took the principles we all use to catapult our businesses to new heights. The difference is we are using technology, while he used the pen and paper. He was a mastermind marketer and one of the world’s most savvy advertisers. Everyone can learn a million lessons from reading and re-reading Scientific Advertising. Tags: advertising, business, claude hopkins, concepts, learning, marketing, marketing secrets, Proof, scientific advertising
Scientific Advertising Chapters 15-19Posted by Sandy Barris in advertising, Business Plans, decisions, education, focus, learning, marketing, purpose, questions, reference”Perhaps the most brilliant marketing mind to ever walk the planet. He took the principles we all use to catapult our businesses to new heights. The difference is we are using technology, while he used the pen and paper. He was a mastermind marketer and one of the world’s most savvy advertisers. Everyone can learn a million lessons from reading and re-reading Scientific Advertising. Tags: advertising, business, claude hopkins, ideas, information, learning, marketing, marketing plans, offers, sandy barris, scientific advertising
Scientific Advertising Chapters 11-14Posted by Sandy Barris in advertising, business, education, headlines, How, knowledge, learn, learning, marketing, marketing plan, planning, questionsPerhaps the most brilliant marketing mind to ever walk the planet. He took the principles we all use to catapult our businesses to new heights. The difference is we are using technology, while he used the pen and paper. He was a mastermind marketer and one of the world’s most savvy advertisers. Everyone can learn a million lessons from reading and re-reading Scientific Advertising. Tags: business, claude hopkins, marketing, marketing plans, offers, profits, scientific advertising
Scientific Advertising Chapters 6-10Posted by Sandy Barris in advertising, business, education, headlines, knowledge, learning, marketing, marketing plan, reference, testingClaude Hopkins—Perhaps the most brilliant marketing mind to ever walk the planet. He took the principles we all use to catapult our businesses to new heights. The difference is we are using technology, while he used the pen and paper. He was a mastermind marketer and one of the world’s most savvy advertisers. Everyone can learn a million lessons from reading and re-reading Scientific Advertising. Tags: business, claude hopkins, information, knowledge, learning, marketing, marketing plans, sandy barris, scientific advertising
Scientific Advertising Chapters 1-5Posted by Sandy Barris in advertising, Advertising Plan, business, Business Plans, headlines, learning, marketing, marketing plan, purpose”Perhaps the most brilliant marketing mind to ever walk the planet. He took the principles we all use to catapult our businesses to new heights. The difference is we are using technology, while he used the pen and paper. He was a mastermind marketer and one of the world’s most savvy advertisers. Everyone can learn a million lessons from reading and re-reading Scientific Advertising. Tags: advertising, claude hopkins, marketing, marketing plans, sandy barris, scientific advertising
Why Did You Lose Your Last Ten Clients?Posted by Sandy Barris in business, business personality, decisions, learning, life time value, marketing, motivation, questions, reference, referrals, research, sales, sandy barris, solving problems, USP, Why This Marketing BlogWhy Did You Lose Your Last Ten Clients? Tags: business, credibility, information, marketing ideas, questions, sandy barris
Does your business make the same amount of profit from each client?
The answer, obviously, is no. Your customers are not created equal. Give or take a few percentage points, 80 percent of your sales will come from 20 percent of your customer base.
Do You Need A “Kick-In-The-Butt”Posted by Sandy Barris in decisions, flexibility, focus, help, information, learning, marketing, marketing calendar, marketing plan, mastermind, motivation, planning, questionsFind an advisor whom you trust to keep you motivated and on track toward reaching your business goals. This should be someone who is willing (and has the “authority”) to get you moving. If you need someone to help motivate you, give me a call. I will be happy to give you a motivational push. Tags: action, business, help, knowledge, marketing, marketing plans, mastermind, motivation, planning
Twenty-One Days or Bust…Posted by Sandy Barris in business, change, decisions, flexibility, focus, information, knowledge, learn, learning, marketing, planning, questions, reference
How To Reproduce and Repurpose Your Profitable Marketing IdeasPosted by Sandy Barris in direct marketing, flexibility, getting clients, Internet marketing, marketing, marketing ideas, marketing plan, planning, repurpose, sandy barris, target marketing, wall street journal, word-of-mouthHave you run newspapers and magazines ads? How about blog posts? Are there any articles that have been written about you, about your business, or about your products and services? People may be impressed when these articles and ads run the first time, but how many of them are ever seen again by the public? Tags: copying, direct marketing, ideas, marketing, marketing plans, reproduction, repurpose, sandy barris  Digging deep is the foundation and basis of successful marketing. You must know your product or service inside and out before you start any marketing campaign.
Why?
“How to Get Your Business To Setup A Marketing Calendar”Posted by Sandy Barris in Advertising Plan, Business Plans, focus, marketing, marketing calendar, marketing plan, planning, sandy barrisWell, there are marketing calendars available that are made to fit your particular marketing plan. There are also marketing calendars out there that are easy-to-use yet, very in-depth at the same time. And, there are marketing calendars that are positive in both of those ways and, that get it right the first time! Tags: business plan, marketing, marketing calendar, marketing plans, markteing, planning, plans, sandy barris
What Are Your Limits?Posted by Sandy Barris in direct marketing, flexibility, marketing, marketing plan, planning
Can you name anything in life that has no limits?
I didn’t think so. That’s exactly why all your marketing efforts should have some type of expiration date.
How often do you re-use and repurpose your marketing and positive publicity?Posted by Sandy Barris in advertising, marketing, marketing plan, public relations, purpose, repurpose, sandy barris, testimonialsHave you run newspapers and magazines ads? Are there any articles that have been written about you, about your business, or about your products and services? People may be impressed and respond when these articles and ads run the first time, but how many of them are ever seen again by the public? Tags: advertising, business, credibility, love letters, marketing, marketing plans
5 Ways To Stretch Your Marketing DollarsPosted by Sandy Barris in flexibility, marketing, marketing calendar, marketing plan, money, repurpose, solving problems, testingIf you are a B2B business looking for a few ways to stretch your marketing dollars, here are 5 to get you stretching. Tags: action, marketing, marketing ideas, repurpose
Who Will Buy Your Professional Services?Posted by Sandy Barris in advertising, Advertising Plan, business, database, direct marketing, getting clients, Internet marketing, lists, marketing, marketing plan, passion, planning, Professional Services, Proof, questions, reference, relationships, repeat customers, sales training, sandy barris, Social Media, solving problems, word-of-mouthDiscover exactly who will want to buy your professional services. Tags: business, business coach, dentist, engineer, marketing, marketing strategy, marketing tactics, plans, professional service business, Professional Services, professional services business, questions, sales, Selling, website
What’s Your Name?Posted by Sandy Barris in branding, headlines, marketing, marketing plan, name, sandy barrisOne of the most important marketing decisions you can ever make is choosing the name of your business, product or service. Your name should explain or “tell a story” of exactly what your business or your product/service does. Tags: business, marketing, sandy barris
5 Simple Secrets To Social Media Marketing Success To Grow BusinessPosted by Sandy Barris in business, decisions, direct marketing, flexibility, getting clients, Internet marketing, marketing, marketing plan, planning, Proof, reference, referrals, relationships, sandy barris, Social Media, word-of-mouthDiscover how to use social media marketing to drive more targeted traffic to your websites and blogs. Also why building name awareness build your credibility in the marketplace. Tags: blogs, business, credibility, facebook, information, marketing, marketing plans, marketing techniques, message boards, prospects, Social Media, social networks, tweets
Past Presidents, Fireworks and Tears of…Posted by Sandy Barris in change, education, flexibility, focus, How, information, knowledge, marketing, passion, planning, purpose, questions, sandy barris, sanford barris, solving problems, uniqueI hope you don’t mind me sharing a short story with you about what happened on July 5th, 1998. While on a family vacation, my wife Amy and I with our four kids straggling behind made our way to see Mount Rushmore for the first time. We had to park about a mile away because there were a ton of cars and couldn’t get any closer. Tags: 4th of July, Independence Day, July 4th
Secret No.44: Use It Or Lose It …Posted by Sandy Barris in business, change, knowledge, learn, marketing, marketing plan, questions, reference, sandy barris, uniqueIf you don’t lose it you’ll lose it. Use your new knowledge fast or you may never will. Tags: claude hopkins, concepts, distractions, gooroo, ideas, knowledge, learn, learning, marketing, reminder, repetition, scientific advertising
Higher Proof Will Help You Sell More Products, Services and IdeasPosted by Sandy Barris in advertising, business, focus, How, marketing, Proof, purpose, questions, research, sales, sandy barris, testing
Proof Will Help You Sell More Products, Services and Ideas:
Go ahead, take a few minutes today and look at every marketing message you are putting out… Tags: action, Add new tag, business, credibility, guarantees, henry david thoreau, ideas, marketing, Proof, sales, sales and marketing, tips
Secret No. 43: What Did You Learn Today?Posted by Sandy Barris in advertising, business, change, flexibility, information, learn, marketing, purpose, questions, sales, sandy barris
Thank You. Thank You. Thank You…Posted by Sandy Barris in business, customer service, life time value, marketing, planning, relationships, repeat customers, sandy barris, unique, word-of-mouth |
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A limited offer will “out-pull” and “out-sell” an open-ended offer almost every time.