Archive for the “marketing” Category
Very exciting news this month: My first iPhone app (“Sales Calls On Fire”) the weekend of March 11th elbowed its way into the #8 position in the App Store Business Category. It’s now steady in the top 200 in the iPhone “business” section and surging here and there popping into the top 100.
This is like watching your book climb in the Amazon rankings. I labored over the app (with superb help from JacApps doing the programming and many beta testers) for many months, whipping it into shape and waiting for the Apples approval to dive into the wonderful new world of app sales that has exploded like five hundred sticks of dynamite .
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Tags: App, iPhone
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Posted by Sandy Barris in advertising, business, direct marketing, information, knowledge, learn, learning, marketing, marketing plan, planning, sales, sales training, Salesmanship, sandy barris, target marketing, USP
e ten additional marketing ideas promise to help jump start your marketing and help you get everything you can out of all you’ve got…
Tags: marketing tips, top 10
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Most businesses profit more from additional sales than they do from a first sale. For that reason, it’s important to know whether you want a customer for the long term or if you’re making a one-shot sale.
Tags: marketing, marketing secrets, planning, sales, Selling, tips
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I hope you don’t mind me sharing a short story with you about what happened on July 5th, 1998.
While on a family vacation, my wife Amy and I with our four kids straggling behind made our way to see Mount Rushmore for the first time.
We had to park about a mile away because there were a ton of cars and couldn’t get any closer.
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Tags: 4th of July, america, appreciation, barris family, family vacation, fireworks, fourth of july, Fourth of July Celebration, memories, Mount Rushmore, patriotic, sandy barris, tears of joy, USA
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How important is it to you that your marketing reach your customers privately?Secret Direct Mail Marketing
Tags: action, direct mail, direct mail marketing, direct marketing, marketing, marketing plans, marketing secrets, privacy, sandy barris, scientific advertising, secrecy, stealth marketing, target marketing, united states postal service, USPS
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Is there a big event happening locally, regionally, statewide, nationally or even internationally that you could associate your business with? I am always considering how newsworthy events can be incorporated into my marketing.
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How important is it to you that your marketing efforts reach your customers privately so that your competition has no idea what you are doing?
Tags: business, marketing, marketing ideas, marketing secrets, planning, privacy, sandy barris, scientific advertising, stealth marketing
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Posted by Sandy Barris in advertising, business, decisions, direct marketing, education, flexibility, headlines, information, marketing, marketing books, marketing plan, planning, sandy barris
Claude Hopkins ”Perhaps the most brilliant marketing mind to ever walk the planet. He took the principles we all use to catapult our businesses to new heights. The difference is we are using technology, while he used the pen and paper. He was a mastermind marketer and one of the world’s most savvy advertisers. Everyone can learn a million lessons from reading and re-reading Scientific Advertising.
Tags: advertising, business, claude hopkins, concepts, learning, marketing, marketing secrets, Proof, scientific advertising
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”Perhaps the most brilliant marketing mind to ever walk the planet. He took the principles we all use to catapult our businesses to new heights. The difference is we are using technology, while he used the pen and paper. He was a mastermind marketer and one of the world’s most savvy advertisers. Everyone can learn a million lessons from reading and re-reading Scientific Advertising.
Tags: advertising, business, claude hopkins, ideas, information, learning, marketing, marketing plans, offers, sandy barris, scientific advertising
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Posted by Sandy Barris in advertising, business, education, headlines, How, knowledge, learn, learning, marketing, marketing plan, planning, questions
Perhaps the most brilliant marketing mind to ever walk the planet. He took the principles we all use to catapult our businesses to new heights. The difference is we are using technology, while he used the pen and paper. He was a mastermind marketer and one of the world’s most savvy advertisers. Everyone can learn a million lessons from reading and re-reading Scientific Advertising.
Tags: business, claude hopkins, marketing, marketing plans, offers, profits, scientific advertising
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Claude Hopkins—Perhaps the most brilliant marketing mind to ever walk the planet. He took the principles we all use to catapult our businesses to new heights. The difference is we are using technology, while he used the pen and paper. He was a mastermind marketer and one of the world’s most savvy advertisers. Everyone can learn a million lessons from reading and re-reading Scientific Advertising.
Tags: business, claude hopkins, information, knowledge, learning, marketing, marketing plans, sandy barris, scientific advertising
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”Perhaps the most brilliant marketing mind to ever walk the planet. He took the principles we all use to catapult our businesses to new heights. The difference is we are using technology, while he used the pen and paper. He was a mastermind marketer and one of the world’s most savvy advertisers. Everyone can learn a million lessons from reading and re-reading Scientific Advertising.
Tags: advertising, claude hopkins, marketing, marketing plans, sandy barris, scientific advertising
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Posted by Sandy Barris in business, business personality, decisions, learning, life time value, marketing, motivation, questions, reference, referrals, research, sales, sandy barris, solving problems, USP, Why This Marketing Blog
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Does your business make the same amount of profit from each client?
The answer, obviously, is no.
Your customers are not created equal.
Give or take a few percentage points, 80 percent of your sales will come from 20 percent of your customer base.
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Posted by Sandy Barris in decisions, flexibility, focus, help, information, learning, marketing, marketing calendar, marketing plan, mastermind, motivation, planning, questions
Find an advisor whom you trust to keep you motivated and on track toward reaching your business goals. This should be someone who is willing (and has the “authority”) to get you moving. If you need someone to help motivate you, give me a call. I will be happy to give you a motivational push.
Tags: action, business, help, knowledge, marketing, marketing plans, mastermind, motivation, planning
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Posted by Sandy Barris in business, change, decisions, flexibility, focus, information, knowledge, learn, learning, marketing, planning, questions, reference
21 days and the knowledge you just learned is gone, unless you use what you learned. Knowledge is power.
Tags: action, ideas, information, knowledge, learn, learning, marketing plans, Memory, planning, plans, success, tips
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Posted by Sandy Barris in direct marketing, flexibility, getting clients, Internet marketing, marketing, marketing ideas, marketing plan, planning, repurpose, sandy barris, target marketing, wall street journal, word-of-mouth
Have you run newspapers and magazines ads? How about blog posts? Are there any articles that have been written about you, about your business, or about your products and services? People may be impressed when these articles and ads run the first time, but how many of them are ever seen again by the public?
Tags: copying, direct marketing, ideas, marketing, marketing plans, reproduction, repurpose, sandy barris
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 Digging deep is the foundation and basis of successful marketing. You must know your product or service inside and out before you start any marketing campaign.
Why?
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Well, there are marketing calendars available that are made to fit your particular marketing plan. There are also marketing calendars out there that are easy-to-use yet, very in-depth at the same time. And, there are marketing calendars that are positive in both of those ways and, that get it right the first time!
Tags: business plan, marketing, marketing calendar, marketing plans, markteing, planning, plans, sandy barris
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Can you name anything in life that has no limits?
I didn’t think so.
That’s exactly why all your marketing efforts should have some type of expiration date.
 A limited offer will “out-pull” and “out-sell” an open-ended offer almost every time.
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Tags: business, credibility, ideas, limit, marketing plans, offers
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Have you run newspapers and magazines ads? Are there any articles that have been written about you, about your business, or about your products and services?
People may be impressed and respond when these articles and ads run the first time, but how many of them are ever seen again by the public?
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Tags: advertising, business, credibility, love letters, marketing, marketing plans
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If you are a B2B business looking for a few ways to stretch your marketing dollars, here are 5 to get you stretching.
Tags: action, marketing, marketing ideas, repurpose
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Posted by Sandy Barris in advertising, Advertising Plan, business, database, direct marketing, getting clients, Internet marketing, lists, marketing, marketing plan, passion, planning, Professional Services, Proof, questions, reference, relationships, repeat customers, sales training, sandy barris, Social Media, solving problems, word-of-mouth
Discover exactly who will want to buy your professional services.
What the perfect future client will be. How to get to your perfect future client. And, a few simple marketing strategies and tactics and why the CXO can be your biggest help.
Tags: business, business coach, dentist, engineer, marketing, marketing strategy, marketing tactics, plans, professional service business, Professional Services, professional services business, questions, sales, Selling, website
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One of the most important marketing decisions you can ever make is choosing the name of your business, product or service. Your name should explain or “tell a story” of exactly what your business or your product/service does.
Tags: business, marketing, sandy barris
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