Archive for the “marketing” Category

voicemail-hell

How Many Times Have You Hung Up The Phone 

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Why Did You Lose Your Last Ten Clients?

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Why it’s important that your marketing reach your future clients privately? Discover Secret Covert Marketing

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Are you really in the business of marketing and selling whatever it is that you sell? Or did you just create yourself a job with a lunatic as a boss?

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Precise, targeted marketing is indispensable for every business because when you know exactly who will buy your products or services, you can save thousands of marketing dollars by directly contacting only those people who have an ‘affinity’ to buy what you are selling.

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Self-Employed

Do you feel that being in business for yourself is a blessing?

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It’s a tough question.

One of the most significant factors in causing a business to fail is creating the product/service first, and the market (the need for the product/service) second.

This is the opposite of what many people think needs to be done to create a successful business.

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My friend, colleague and marketing mentor Jay Conrad Levinson just passed away yesterday. He was eighty years young.

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Very exciting news this month: My first iPhone app (“Sales Calls On Fire”) the weekend of March 11th elbowed its way into the #8 position in the App Store Business Category. It’s now steady in the top 200 in the iPhone “business” section and surging here and there popping into the top 100.

This is like watching your book climb in the Amazon rankings. I labored over the app (with superb help from JacApps doing the programming and many beta testers) for many months, whipping it into shape and waiting for the Apples approval to dive into the wonderful new world of app sales that has exploded like five hundred sticks of dynamite .

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e ten additional marketing ideas promise to help jump start your marketing and help you get everything you can out of all you’ve got…

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Most businesses profit more from additional sales than they do from a first sale. For that reason, it’s important to know whether you want a customer for the long term or if you’re making a one-shot sale.

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I hope you don’t mind me sharing a short story with you about what happened on July 5th, 1998.

While on a family vacation, my wife Amy and I with our four kids straggling behind made our way to see Mount Rushmore for the first time.

We had to park about a mile away because there were a ton of cars and couldn’t get any closer.

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Is there a big event happening locally, regionally, statewide, nationally or even internationally that you could associate your business with? I am always consid­ering how newsworthy events can be incorporated into my marketing.

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How important is it to you that your marketing efforts reach your customers privately so that your competition has no idea what you are doing?

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Claude Hopkins ”Perhaps the most brilliant marketing mind to ever walk the planet. He took the principles we all use to catapult our businesses to new heights. The difference is we are using technology, while he used the pen and paper. He was a mastermind marketer and one of the world’s most savvy advertisers. Everyone can learn a million lessons from reading and re-reading Scientific Advertising.

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”Perhaps the most brilliant marketing mind to ever walk the planet. He took the principles we all use to catapult our businesses to new heights. The difference is we are using technology, while he used the pen and paper. He was a mastermind marketer and one of the world’s most savvy advertisers. Everyone can learn a million lessons from reading and re-reading Scientific Advertising.

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Perhaps the most brilliant marketing mind to ever walk the planet. He took the principles we all use to catapult our businesses to new heights. The difference is we are using technology, while he used the pen and paper. He was a mastermind marketer and one of the world’s most savvy advertisers. Everyone can learn a million lessons from reading and re-reading Scientific Advertising.

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Claude Hopkins—Perhaps the most brilliant marketing mind to ever walk the planet. He took the principles we all use to catapult our businesses to new heights. The difference is we are using technology, while he used the pen and paper. He was a mastermind marketer and one of the world’s most savvy advertisers. Everyone can learn a million lessons from reading and re-reading Scientific Advertising.

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”Perhaps the most brilliant marketing mind to ever walk the planet. He took the principles we all use to catapult our businesses to new heights. The difference is we are using technology, while he used the pen and paper. He was a mastermind marketer and one of the world’s most savvy advertisers. Everyone can learn a million lessons from reading and re-reading Scientific Advertising.

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Does your business make the same amount of profit from each client?

The answer, obviously, is no.

Your customers are not created equal.NotEqual

Give or take a few percentage points, 80 percent of your sales will come from 20 percent of your customer base.

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Find an advisor whom you trust to keep you motivated and on track toward reaching your business goals. This should be someone who is willing (and has the “authority”) to get you moving. If you need someone to help motivate you, give me a call. I will be happy to give you a motivational push.

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21 days and the knowledge you just learned is gone, unless you use what you learned. Knowledge is power.

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Have you run newspapers and magazines ads? How about blog posts? Are there any articles that have been written about you, about your business, or about your products and services? People may be impressed when these articles and ads run the first time, but how many of them are ever seen again by the public?

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researchDigging deep is the foundation and basis of successful marketing. You must know your product or service inside and out before you start any marketing campaign.

Why?

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