The Dangerous Marketing Trend – Me-Me-Me…

“I can do it myself,” said the frustrated business owner.I'll-Do-It-Myself

Let’s face it, it’s hard for a business owner to give up a responsibility in his/her business for fear of it not being completed or a variation of staggering reasons.

Most entrepreneurs treat their business as if it were their children and it’s hard to just let anyone take care of your kids right.

This is why it’s important when considering outsourcing a function within your business that you are comfortable with that company and that they have your best interest at heart.

However, we live in an outsourced world.
More and more companies are looking to outsource certain functions of their business so they can focus on running the business better.

Companies are outsourcing their HR department, Billing, Client Service, Advertising and Marketing, Project Management, Payroll, Accounting, Distribution, and a host of other functions. Reducing costs may not be the only reason to consider outsourcing, however, for most, this is the ideal situation.

There are many benefits to outsourcing:
• Focus on your core business!
• Reduce risk in most cases!
• Compete with big businesses!
• Focus on other projects!
• Increase overall efficiency!

My company for example will handle a company’s entire marketing and advertising needs from strategic market planning to total implementation to finding out what makes your clients love you.

This in essence frees up your company from having to either higher someone for this particular position with the average salary being a little over $85,000 per year, plus benefits.

Or, having to hire an ad agency whose primary goal is to sell expensive media and win awards that make them look good and lead to more clients for them.

Be careful; Ask trusted advisers for recommendations when looking for qualified advice.

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