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Author Archive

Why is it that some clients, customers and patience shout your name, business name and successes at the top of their lungs? And other barely squeaks the same praise?

What would happen to your business if you could get more people screaming your name from the rooftops, the Internet and around the world? Read the rest of this entry »

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Not much?

That’s exactly why all your marketing efforts should have some type of expiration date.Basic CMYK

A limited offer will “out-pull” and “out-sell” an open-ended offer almost every time.

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Yes…Testing is the heart and soul of direct marketing.

As a direct marketer (that’s you) you must follow certain guidelines in order to get good results.

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Helpful tips and advice on a yellow office noteHere are 9 Quick Tips checklist to help you get your 2019 marketing program off to a clean start.

Quick Tip #1. Update your Copyright notice on your website and info products.

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You can write the perfect headline, opening paragraph and subheads. Make the perfect offer. Make it to the wrong list and the chances of it working are slim or none.

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Mind Grabber StatementYou’re probably wondering,
“What the hell is a Mind Grabber Statement”, right?

Well, a mind grabber is an overall business marketing concept. 

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One of the most overlooked Marketing Tools is to Conduct Surveys.

survey-says-2First, it gives you a better idea what your Prospects, Clients and Patients are thinking and wanting.

It also helps you discover their likes and dislikes and what they want in the way of Pricing, Packaging, Specials, Terms and Guarantees, etc.

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voicemail-hell

How Many Times Have You Hung Up The Phone 

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Get them in the door the first time. If you can do that and you add value to their lives, then you know they will return and you will profit in the future. So some of your marketing efforts should be designed to “hook” the first time buyer.

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Icrowdt’s a tough question.

One of the most significant factors in causing a business to fail is creating the product/service first, and the market (the need for the product/service) second.

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Why Did You Lose Your Last Ten Clients?

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Why it’s important that your marketing reach your future clients privately? Discover Secret Covert Marketing

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Are you really in the business of marketing and selling whatever it is that you sell? Or did you just create yourself a job with a lunatic as a boss?

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Precise, targeted marketing is indispensable for every business because when you know exactly who will buy your products or services, you can save thousands of marketing dollars by directly contacting only those people who have an ‘affinity’ to buy what you are selling.

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research_mattersWhat prevents business owners from using research is quite often a case of misplaced ego.

Most business owners are entrepreneurs or small businesses.

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Self-Employed

Do you feel that being in business for yourself is a blessing?

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It’s a tough question.

One of the most significant factors in causing a business to fail is creating the product/service first, and the market (the need for the product/service) second.

This is the opposite of what many people think needs to be done to create a successful business.

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My friend, colleague and marketing mentor Jay Conrad Levinson just passed away yesterday. He was eighty years young.

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consistently built strong relationships with his customers and treated them fairly, it would make his job a lot easier in the long run.

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Very exciting news this month: My first iPhone app (“Sales Calls On Fire”) the weekend of March 11th elbowed its way into the #8 position in the App Store Business Category. It’s now steady in the top 200 in the iPhone “business” section and surging here and there popping into the top 100.

This is like watching your book climb in the Amazon rankings. I labored over the app (with superb help from JacApps doing the programming and many beta testers) for many months, whipping it into shape and waiting for the Apples approval to dive into the wonderful new world of app sales that has exploded like five hundred sticks of dynamite .

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Take advantage of the many resources at your fingertips and learn more about your competitors. Use the information you find to outwit even the most formidable competitor in their own backyard. Have fun hunting, spying and discovering.

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Ideas from networking and joint venturing to honoring and doing simple math. Most of these ideas can be done with your investment of time and effort.

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e ten additional marketing ideas promise to help jump start your marketing and help you get everything you can out of all you’ve got…

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Why Read More Marketing Books?

Old books and reading on an ipad or digital padWhy Not?

Being able to easily get and read more books is a great bi-product of the information age having access to ideas and input of many successful business thinkers and achievers for a nominal cost.

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