Author Archive
I awoke this morning with devout thanksgiving for my friends, the old and the new.-Ralph Waldo Emerson
Actually, for me, simply waking up in the morning knowing family, friends and colleagues are close by, watching my back and motivating me forward are plenty to be thankful about. What are your grateful for? Tags: action, planning, Thank You, Thanks, you
What Is And How Can Stealth Marketing Be Your Most Profitable Marketing…Posted by Sandy Barris in competition, marketing, marketing ideas, marketing plan, sandy barris, testingHow important is it to you that your marketing efforts reach your customers privately so that your competition has no idea what you are doing? Tags: business, marketing, marketing ideas, marketing secrets, planning, privacy, sandy barris, scientific advertising, stealth marketing
Scientific Advertising Chapters 20 – 21Posted by Sandy Barris in advertising, business, decisions, direct marketing, education, flexibility, headlines, information, marketing, marketing books, marketing plan, planning, sandy barrisClaude Hopkins ”Perhaps the most brilliant marketing mind to ever walk the planet. He took the principles we all use to catapult our businesses to new heights. The difference is we are using technology, while he used the pen and paper. He was a mastermind marketer and one of the world’s most savvy advertisers. Everyone can learn a million lessons from reading and re-reading Scientific Advertising. Tags: advertising, business, claude hopkins, concepts, learning, marketing, marketing secrets, Proof, scientific advertising
Scientific Advertising Chapters 15-19Posted by Sandy Barris in advertising, Business Plans, decisions, education, focus, learning, marketing, purpose, questions, reference”Perhaps the most brilliant marketing mind to ever walk the planet. He took the principles we all use to catapult our businesses to new heights. The difference is we are using technology, while he used the pen and paper. He was a mastermind marketer and one of the world’s most savvy advertisers. Everyone can learn a million lessons from reading and re-reading Scientific Advertising. Tags: advertising, business, claude hopkins, ideas, information, learning, marketing, marketing plans, offers, sandy barris, scientific advertising
Scientific Advertising Chapters 11-14Posted by Sandy Barris in advertising, business, education, headlines, How, knowledge, learn, learning, marketing, marketing plan, planning, questionsPerhaps the most brilliant marketing mind to ever walk the planet. He took the principles we all use to catapult our businesses to new heights. The difference is we are using technology, while he used the pen and paper. He was a mastermind marketer and one of the world’s most savvy advertisers. Everyone can learn a million lessons from reading and re-reading Scientific Advertising. Tags: business, claude hopkins, marketing, marketing plans, offers, profits, scientific advertising
Scientific Advertising Chapters 6-10Posted by Sandy Barris in advertising, business, education, headlines, knowledge, learning, marketing, marketing plan, reference, testingClaude Hopkins—Perhaps the most brilliant marketing mind to ever walk the planet. He took the principles we all use to catapult our businesses to new heights. The difference is we are using technology, while he used the pen and paper. He was a mastermind marketer and one of the world’s most savvy advertisers. Everyone can learn a million lessons from reading and re-reading Scientific Advertising. Tags: business, claude hopkins, information, knowledge, learning, marketing, marketing plans, sandy barris, scientific advertising
Scientific Advertising Chapters 1-5Posted by Sandy Barris in advertising, Advertising Plan, business, Business Plans, headlines, learning, marketing, marketing plan, purpose”Perhaps the most brilliant marketing mind to ever walk the planet. He took the principles we all use to catapult our businesses to new heights. The difference is we are using technology, while he used the pen and paper. He was a mastermind marketer and one of the world’s most savvy advertisers. Everyone can learn a million lessons from reading and re-reading Scientific Advertising. Tags: advertising, claude hopkins, marketing, marketing plans, sandy barris, scientific advertising
Why Stop Someone From Talking To Themselves?Posted by Sandy Barris in advertising, business, decisions, focus, getting clients, headlines, information, marketing ideas, marketing plan, purpose, sales, self talk, SellingIf you want to get someone’s attention, then you have to create an interÂruption in his/her “self talk.” In fact, you have to keep on interrupting them, until you get their total attention. Tags: business, ideas, insanity, interruption, marketing, marketing plans, self talk, talking
Proof, Confirmation and Marketing SuccessPosted by Sandy Barris in business, Business Plans, corporate strategy, focus, learning, passion, planning, Proof, Salesmanship, testing
Is it my ego, or is it me?Posted by Sandy Barris in business, competition, decisions, flexibility, focus, passion, purpose, questions
Is it my ego, or is it me… I don’t know which it could be…
In 1973, I had some friends who started a rock and roll band and wrote the line above for a song with the same title. The line has stuck with me forever. I may be the only person on Earth who has a cassette recording of that song. But it makes a good point. As far back as I can remember, my parents and teachers tried to teach me over and over again to be humble, to not brag or boast. I didn’t listen. I have been called egotistical, arrogant, and several other unflattering things in my life. I always make it a point to say thank you to the person that does this name-calling. To quote Will Rogers: If you done it, ain’t bragging.
Why Did You Lose Your Last Ten Clients?Posted by Sandy Barris in business, business personality, decisions, learning, life time value, marketing, motivation, questions, reference, referrals, research, sales, sandy barris, solving problems, USP, Why This Marketing BlogWhy Did You Lose Your Last Ten Clients? Tags: business, credibility, information, marketing ideas, questions, sandy barris
Does your business make the same amount of profit from each client?
The answer, obviously, is no. Your customers are not created equal. Give or take a few percentage points, 80 percent of your sales will come from 20 percent of your customer base.
How Organized Is Your Marketing?Posted by Sandy Barris in advertising, Advertising Plan, business, Business Plans, flexibility, Internet marketing, marketing plan, planning, sandy barris, testingWhen will you gather all of your experience, education, and advice and decide what you will do to grow your business using effective marketing plans and marketing calendars Tags: marketing plans, planning, plans, sandy barris, testing
Do You Need A “Kick-In-The-Butt”Posted by Sandy Barris in decisions, flexibility, focus, help, information, learning, marketing, marketing calendar, marketing plan, mastermind, motivation, planning, questionsFind an advisor whom you trust to keep you motivated and on track toward reaching your business goals. This should be someone who is willing (and has the “authority”) to get you moving. If you need someone to help motivate you, give me a call. I will be happy to give you a motivational push. Tags: action, business, help, knowledge, marketing, marketing plans, mastermind, motivation, planning
Twenty-One Days or Bust…Posted by Sandy Barris in business, change, decisions, flexibility, focus, information, knowledge, learn, learning, marketing, planning, questions, reference
How To Reproduce and Repurpose Your Profitable Marketing IdeasPosted by Sandy Barris in direct marketing, flexibility, getting clients, Internet marketing, marketing, marketing ideas, marketing plan, planning, repurpose, sandy barris, target marketing, wall street journal, word-of-mouthHave you run newspapers and magazines ads? How about blog posts? Are there any articles that have been written about you, about your business, or about your products and services? People may be impressed when these articles and ads run the first time, but how many of them are ever seen again by the public? Tags: copying, direct marketing, ideas, marketing, marketing plans, reproduction, repurpose, sandy barris  Digging deep is the foundation and basis of successful marketing. You must know your product or service inside and out before you start any marketing campaign.
Why?
“How to Get Your Business To Setup A Marketing Calendar”Posted by Sandy Barris in Advertising Plan, Business Plans, focus, marketing, marketing calendar, marketing plan, planning, sandy barrisWell, there are marketing calendars available that are made to fit your particular marketing plan. There are also marketing calendars out there that are easy-to-use yet, very in-depth at the same time. And, there are marketing calendars that are positive in both of those ways and, that get it right the first time! Tags: business plan, marketing, marketing calendar, marketing plans, markteing, planning, plans, sandy barris
Devil Lives in the Detail; Be Kind to the DeadlinePosted by Sandy Barris in Advertising Plan, Business Plans, flexibility, focus, marketing plan, purpose, referrals, relationships, uniqueSo you have your marketing plan, marketing calendar, marketing ideas, and, hopefully, marketing yourself, advertising plan together and a punctual person to hire. You are well on your way to having the foundation to a successful way to market you and your business. Tags: action, marketing, marketing plans, planning, plans, sandy barris
New-Fast Marketing Plan Calendar Review by John HuntPosted by Sandy Barris in Advertising Plan, Business Plans, marketing plan, planning, ProofJohn Hunt, the creator of the “Do-It Yourself Marketing Handbook System” released the following review of the New Marketing Plan & Calendar Creation tool. Check it out and sign up below for your $1, 21-day, no-obligation trial of Fast Marketing Plan. Tags: marketing plans, markteing, planning, plans
Entrepreneur’s Toolbox to Help You to Market Your BusinessPosted by Sandy Barris in Advertising Plan, business, Business Plans, decisions, flexibility, knowledge, marketing plan, money, planning, questions, referenceAn “Entrepreneur’s Toolbox” includes things that must be within the prospective entrepreneur’s very person but also; external tools, vision, and self-trust. Tags: business, entrepreneur, Intuition, marketing, marketing plans, planning, plans, Trust
Will Your Marketing Battle Plan Survive First Contact With Your Competitors?Posted by Sandy Barris in Advertising Plan, Business Plans, competition, corporate strategy, direct marketing, marketing calendar, marketing plan, planningMarketing plans, advertising efforts, marketing calendars, logos and branding – even our products, services and ideas, themselves – are our weapons. And, collectively, we are always trying our best to make sure that our weapons and stratagem are bigger, better and stronger than those of our ‘enemies’. Tags: Battle Plan, direct marketing, marketing plans, planning
What Are Your Limits?Posted by Sandy Barris in direct marketing, flexibility, marketing, marketing plan, planning
Can you name anything in life that has no limits?
I didn’t think so. That’s exactly why all your marketing efforts should have some type of expiration date.
|
A limited offer will “out-pull” and “out-sell” an open-ended offer almost every time.© 2004-2011
Sandy Barris All Rights Reserved
Entries (RSS)