Archive for the “database” Category 
Will the wrong list will kill even the best marketing?Posted by Sandy Barris in change, database, decisions, focus, lists, marketing, marketing ideas, sandy barrisYou can write the perfect headline, opening paragraph and subheads. Make the perfect offer. Make it to the wrong list and the chances of it working are slim or none.
Networking Sucks. Webinars & Teleseminars Crash. Marketing is Math. Maybe. Maybe Not.Posted by Sandy Barris in competition, customer service, database, focus, knowledge, marketing ideas, moneyIdeas from networking and joint venturing to honoring and doing simple math. Most of these ideas can be done with your investment of time and effort. Tags: customer service, events, Fundraisers, low cost marketing, marketing math, networking, teleseminars, webinars
Who Will Buy Your Professional Services?Posted by Sandy Barris in advertising, Advertising Plan, business, database, direct marketing, getting clients, Internet marketing, lists, marketing, marketing plan, passion, planning, Professional Services, Proof, questions, reference, relationships, repeat customers, sales training, sandy barris, Social Media, solving problems, word-of-mouthDiscover exactly who will want to buy your professional services.
Secret No. 37: Why Did You Lose Your Last Client?Posted by Sandy Barris in business, change, customer service, database, education, marketingWhy did you lose your last ten clients? How often has this question been asked by you, your boss, your sales manager, or someone else?
Secret No. 9: Who Is In Your Sights?Posted by Sandy Barris in database, Internet marketing, referenceWho Is In Your Sights? Understanding that you can’t market to everyone is very important to your business survival. To many business owners want to market to anyone who can steam a mirror.
Secret No. 25: What Details Do You Know About Your Newest Client?Posted by Sandy Barris in database, direct marketing, information, marketing, relationships, research, SalesmanshipDo you know any of the “little things?” Do you know her birthday? Do you know the name of his spouse or kids?
Secret No. 6: What Is The Most Important And Valuable Asset That Your Business Has?Posted by Sandy Barris in database, lists, marketingIs it the beautiful building in which you are located?
Bonus Secret No 101: Which Sale Is The Most Important One You Will Ever Get From A Client?Posted by Sandy Barris in backend, database, life time value, LTV, marketingI’ll bet you’re thinking it’s your first sale with a new client. You’ll be surprised to find out that a secondtime buyer is at least twice as likely to buy from you again, when compared to a first time buyer. The second time client will usually buy again because you have proved that you add value to his/her life. The customer who has had his/her wants and needs fulfilled comes back for more. |
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