Archive for the “LTV” Category 
Secret No. 28: Rules SuckPosted by Sandy Barris in advertising, business, competition, LTV, marketing, reference
If you play by the rules of your industry,
or if you do the same thing as your competition, how will you ever gain more clients? Be inventive, creative, or even outrageous to capture a bigger share of the available business. Tags: competition, marketing, rules, unique
Secret No. 14: How Much Money And Time Do You Spend To Bring In A New Client?Posted by Sandy Barris in advertising, backend, direct marketing, life time value, LTV, marketing, money
How Much Money And Time Do You Spend To Bring In A New Client?
An even more important question to ask is, “Do you know the ‘Life Time Value (LV)’ of that client?” Very few business owners take the time to learn this important secret. They don’t understand what a “life time value” is!
Secret No. 26: Does Your Business Make The Same Amount Of Profit From Each Client?Posted by Sandy Barris in life time value, LTV, Pareto's Law, repeat customers
The answer, obviously, is no.
Your customers are not created equal. Give or take a few percentage points, 80 percent of your sales will come from 20 percent of your customer base.
Bonus Secret No 101: Which Sale Is The Most Important One You Will Ever Get From A Client?Posted by Sandy Barris in backend, database, life time value, LTV, marketing
I’ll bet you’re thinking it’s your first sale with a new client.
You’ll be surprised to find out that a secondtime buyer is at least twice as likely to buy from you again, when compared to a first time buyer. The second time client will usually buy again because you have proved that you add value to his/her life. The customer who has had his/her wants and needs fulfilled comes back for more.
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