Archive for the “advertising” Category
Posted by Sandy Barris in advertising, business, decisions, direct marketing, education, flexibility, headlines, information, marketing, marketing books, marketing plan, planning, sandy barris
Claude Hopkins ”Perhaps the most brilliant marketing mind to ever walk the planet. He took the principles we all use to catapult our businesses to new heights. The difference is we are using technology, while he used the pen and paper. He was a mastermind marketer and one of the world’s most savvy advertisers. Everyone can learn a million lessons from reading and re-reading Scientific Advertising.
Tags: advertising, business, claude hopkins, concepts, learning, marketing, marketing secrets, Proof, scientific advertising
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”Perhaps the most brilliant marketing mind to ever walk the planet. He took the principles we all use to catapult our businesses to new heights. The difference is we are using technology, while he used the pen and paper. He was a mastermind marketer and one of the world’s most savvy advertisers. Everyone can learn a million lessons from reading and re-reading Scientific Advertising.
Tags: advertising, business, claude hopkins, ideas, information, learning, marketing, marketing plans, offers, sandy barris, scientific advertising
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Posted by Sandy Barris in advertising, business, education, headlines, How, knowledge, learn, learning, marketing, marketing plan, planning, questions
Perhaps the most brilliant marketing mind to ever walk the planet. He took the principles we all use to catapult our businesses to new heights. The difference is we are using technology, while he used the pen and paper. He was a mastermind marketer and one of the world’s most savvy advertisers. Everyone can learn a million lessons from reading and re-reading Scientific Advertising.
Tags: business, claude hopkins, marketing, marketing plans, offers, profits, scientific advertising
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Claude Hopkins—Perhaps the most brilliant marketing mind to ever walk the planet. He took the principles we all use to catapult our businesses to new heights. The difference is we are using technology, while he used the pen and paper. He was a mastermind marketer and one of the world’s most savvy advertisers. Everyone can learn a million lessons from reading and re-reading Scientific Advertising.
Tags: business, claude hopkins, information, knowledge, learning, marketing, marketing plans, sandy barris, scientific advertising
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”Perhaps the most brilliant marketing mind to ever walk the planet. He took the principles we all use to catapult our businesses to new heights. The difference is we are using technology, while he used the pen and paper. He was a mastermind marketer and one of the world’s most savvy advertisers. Everyone can learn a million lessons from reading and re-reading Scientific Advertising.
Tags: advertising, claude hopkins, marketing, marketing plans, sandy barris, scientific advertising
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Posted by Sandy Barris in advertising, business, decisions, focus, getting clients, headlines, information, marketing ideas, marketing plan, purpose, sales, self talk, Selling
If you want to get someone’s attention, then you have to create an interÂruption in his/her “self talk.” In fact, you have to keep on interrupting them, until you get their total attention.
Tags: business, ideas, insanity, interruption, marketing, marketing plans, self talk, talking
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When will you gather all of your experience, education, and advice and decide what you will do to grow your business using effective marketing plans and marketing calendars
Tags: marketing plans, planning, plans, sandy barris, testing
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Have you run newspapers and magazines ads? Are there any articles that have been written about you, about your business, or about your products and services?
People may be impressed and respond when these articles and ads run the first time, but how many of them are ever seen again by the public?
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Tags: advertising, business, credibility, love letters, marketing, marketing plans
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Posted by Sandy Barris in advertising, Advertising Plan, business, database, direct marketing, getting clients, Internet marketing, lists, marketing, marketing plan, passion, planning, Professional Services, Proof, questions, reference, relationships, repeat customers, sales training, sandy barris, Social Media, solving problems, word-of-mouth
Discover exactly who will want to buy your professional services.
What the perfect future client will be. How to get to your perfect future client. And, a few simple marketing strategies and tactics and why the CXO can be your biggest help.
Tags: business, business coach, dentist, engineer, marketing, marketing strategy, marketing tactics, plans, professional service business, Professional Services, professional services business, questions, sales, Selling, website
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Posted by Sandy Barris in advertising, Advertising Plan, corporate strategy, direct marketing, getting clients, How, information, Internet marketing, knowledge, marketing plan, planning, profits, questions, research, sales, sandy barris, target marketing, testing, USP, word-of-mouth
Discover 7 simple questions to ask to help speed up creating your next marketing plan. The what, where, when, who and how you’ll want to know before you start your marketing plan.
Tags: advertising plans, ideas, marketing campaigns, marketing plan, marketing plans, offers, plans, profits, questions, road map, Selling, unique selling proposition
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Posted by Sandy Barris in advertising, business, focus, How, marketing, Proof, purpose, questions, research, sales, sandy barris, testing
Proof Will Help You Sell More Products, Services and Ideas:
Go ahead, take a few minutes today and look at every marketing message you are putting out…
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Tags: action, Add new tag, business, credibility, guarantees, henry david thoreau, ideas, marketing, Proof, sales, sales and marketing, tips
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Posted by Sandy Barris in advertising, business, change, flexibility, information, learn, marketing, purpose, questions, sales, sandy barris
How can I use this idea or that concept to help to my clients or myself grow our businesses bigger and stronger?
Tags: attitudes, concepts, ideas, information, learn, learning, marketing
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Three Revealing Tips To Writing A Profitable Ad?
Are you frustrated because your ads are not getting the response you thought they deserved?
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Tags: Add new tag, headlines, help, offers, stories, storytelling, techniques, tips
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Be passionate about your business. It will catch on fire.
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 “I can do it myself” said the frustrated business owner.
Let’s face it, it’s hard for a business owner to give up a responsibility in his/her business for fear of it not being completed or a variation of staggering reasons.
Most entrepreneurs treat their business as if it was their own children and it’s hard to just let anyone take care of your kids…right.
This is why it’s important when considering to outsource a function within your business that you are comfortable with that company and that they have your best interest at heart.
However we live in an outsourced world.
More and more companies are looking to outsource certain functions of their business so they can focus on running the business better.
Companies are outsourcing their HR department, Billing, Client Service, Advertising & Marketing, Project Management, Payroll, Accounting, Distribution and a host of other functions.
Reducing costs may not be the only reason to consider outsourcing, however for most this is the ideal situation.
There are many benefits to outsourcing:
•   Focus on your core business!
•   Reduce risk in most cases!
•   Compete with big businesses!
•   Focus on other projects!
•   Increase overall efficiency!
My company for example will handle a company’s entire marketing and advertising needs from strategic market planning to total implementation to finding out what makes your client’s love you.
This in essence frees up your company from having to either higher someone for this particular position which the average salary being a little over $75,000 per year, plus benefits.
Or, having to hire an ad agency who’s primary goal is to sell expensive media and win awards that make them look good and lead to more client’s for them.
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Tags: direct marketing, help, hiring
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Posted by Sandy Barris in advertising, business, direct marketing, education, information, marketing, reference, sales, Salesmanship, Selling, testimonials
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It has been said that the definition of insanity is doing the same thing over and over again and expecting a different result.
This statement also applies to your business.
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Tags: advertising, business, campaign, insanity, marketing, money, sanity, you
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If you play by the rules of your industry,
or if you do the same thing as your competition,
how will you ever gain more clients?
Be inventive, creative, or even outrageous to capture a bigger share of the available business.
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Tags: competition, marketing, rules, unique
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Posted by Sandy Barris in advertising, competition, corporate strategy, education, information, Internet marketing, library, marketing, research, sales, Salesmanship, Selling
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The following secrets are not in any order. Each is valuable on it own or combined with other secrets.  I highly recommend that you do combine them because when combine your multiply there strength.
— Provide high level proof that what you are promising will be delivered. Credible third-party testimony that you deliver on your promises. Free trails, free samples are other forms of proof. Read the rest of this entry »
Tags: business, marketing ideas, marketing secrets, techniques, tips
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I was watching a story on the local news in which a reporter was bashing a travel agent. The travel agency didn’t refund the fees paid by a group of seniors who had had their trip canceled due to a mistake by the travel agency. That one news report probably will hurt this travel agent’s business for a long time.
How your business handles complaints will make the difference between keeping clients and losing them.
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How Much Money And Time Do You Spend To Bring In A New Client?
An even more important question to ask is, “Do you know the ‘Life Time Value (LV)’ of that client?”
Very few business owners take the time to learn this important secret. They don’t understand what a “life time value” is!
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How Many Eggs Are In Your Basket?
It is much too risky for a wise business owner to rely on only one type of marketÂing.
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