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Category Archives: advertising
Are YOU hurting your business?
It’s a tough question. One of the most significant factors in causing a business to fail is creating the product/service first, and the market (the need for the product/service) second. This is the opposite of what many people think needs … Continue reading
Posted in advertising, Advertising Plan, business, decisions, flexibility, focus, Proof, questions, target marketing
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What “Big News” do you use to promote your business?
Is there a big event happening locally, regionally, statewide, nationally or even internationally that you could associate your business with? I am always considering how newsworthy events can be incorporated into my marketing. Continue reading
Scientific Advertising Chapters 11-14
Perhaps the most brilliant marketing mind to ever walk the planet. He took the principles we all use to catapult our businesses to new heights. The difference is we are using technology, while he used the pen and paper. He was a mastermind marketer and one of the world’s most savvy advertisers. Everyone can learn a million lessons from reading and re-reading Scientific Advertising.
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Posted in advertising, business, education, headlines, How, knowledge, learn, learning, marketing, marketing plan, planning, questions
Tagged business, claude hopkins, marketing, marketing plans, offers, profits, scientific advertising
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Why Stop Someone From Talking To Themselves?
If you want to get someone’s attention, then you have to create an interÂruption in his/her “self talk.” In fact, you have to keep on interrupting them, until you get their total attention. Continue reading
Posted in advertising, business, decisions, focus, getting clients, headlines, information, marketing ideas, marketing plan, purpose, sales, self talk, Selling
Tagged business, ideas, insanity, interruption, marketing, marketing plans, self talk, talking
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