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Category Archives: education
Scientific Advertising Chapters 11-14
Perhaps the most brilliant marketing mind to ever walk the planet. He took the principles we all use to catapult our businesses to new heights. The difference is we are using technology, while he used the pen and paper. He was a mastermind marketer and one of the world’s most savvy advertisers. Everyone can learn a million lessons from reading and re-reading Scientific Advertising.
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Posted in advertising, business, education, headlines, How, knowledge, learn, learning, marketing, marketing plan, planning, questions
Tagged business, claude hopkins, marketing, marketing plans, offers, profits, scientific advertising
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Secret No. 37: Why Did You Lose Your Last Client?
Why did you lose your last ten clients? How often has this question been asked by you, your boss, your sales manager, or someone else? The only one who really knows the answer is your former client. So, why don’t … Continue reading
Posted in business, change, customer service, database, education, marketing
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Secret No. 30: Why You Should Save Your Love Letters?
Client that love you will help spread your word Continue reading
Posted in advertising, business, direct marketing, education, information, marketing, reference, sales, Salesmanship, Selling, testimonials
Tagged advertising, criticism, email, love letters, marketing, markteing, Selling, testimonials, white mail
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Secret No. 4: Do You Have Millions To Spend On Marketing?
Do You Have Millions To Spend On Marketing? I didn’t think so! Now, forget all that you may know already about marketing. What they teach in the marketing classes at colleges and at business schools does not always work well … Continue reading
Posted in corporate strategy, education, marketing
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