Tag Archives: Proof

Scientific Advertising Chapters 20 – 21

Claude Hopkins ā€¯Perhaps the most brilliant marketing mind to ever walk the planet. He took the principles we all use to catapult our businesses to new heights. The difference is we are using technology, while he used the pen and paper. He was a mastermind marketer and one of the world’s most savvy advertisers. Everyone can learn a million lessons from reading and re-reading Scientific Advertising.
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Proof, Confirmation and Marketing Success

It’s easy to become anesthetized to the onslaught of infomercials, email blasts, and radio spots from corporations and entrepreneurs alike. Continue reading

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Higher Proof Will Help You Sell More Products, Services and Ideas

Proof Will Help You Sell More Products, Services and Ideas: Go ahead, take a few minutes today and look at every marketing message you are putting out… Ask yourself: Am I providing my reader, viewer and listener the proof and … Continue reading

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