Go ahead, take a few minutes today and look at every marketing message you are putting out…
Am I providing my reader, viewer and listener the proof and credibility that what I’m saying is indeed true?
How many times have you seen an ad on TV and said to yourself “Yea. Right. Sure it is?”
Let’s face it… we are all slammed with so many marketing messages a day, that we stop believing most of them.
So how do make your marketing messages more believable?
Start by take a closer look at the benefits of what you are selling.
Think about all the ways you can prove your benefits actually exist.
- What are the strongest “Reasons Why” anyone should believe they’ll get what I promise?
- How much more specific can I be?
- What solid proof have I offered showing what I claim it true?
- Have I begun to think about how I can strengthen my guarantees?
- Is there a way to demonstrate your product/service in action?
- Can you get a celebrity endorsement?
Answer these questions and apply these ideas to what you are selling and you are well on your way to providing the proof people need to believe your benefits will deliver.
“No way of thinking or doing, however ancient, can be trusted without proof.”
-Henry David Thoreau
Quick Bonus Marketing Tip:
Thousands of marketing experts say that it costs 5 to 6 times more to win a new client than it does to retain an existing one. What about your company? Is it true for you too?
Yet, most companies spend a small portion of their sales and marketing budget on client relationship management.
Take a moment and think about how much more profit you could generate by deepening your existing client relationships?
Rather than finding ways to get your sales people to “make 20 unqualified appointments this week,” instead, think about the easiest way to building stronger relationships.
Think about all the way you can say “Thank You.” All the ways you can show that you appreciate their business and enjoy the relationship you have.
Here are a few simple ways to get you started.
1. Send a hand written thank you card or note.
2. Drop off a small gift.
3. Bring a flower to the gatekeeper you’re trying to get past.
4. Take your client to breakfast or lunch to talk about ways to improve profits in the coming year.
5. Hold a customer appreciation party.
6. Have your CEO write a personal letter of thanks.
Now go out and give thanks. Show your appreciation.
It feels great and is sure reduces your client attrition rate.