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Secret No. 15: How Organized Are Your Marketing Plans?

After you have read everything that you can about marketing (including these secrets). After you have traveled thousands of miles in your “personal automobile university” (listening to educational CDs and tapes in your car). After you have studied all of … Continue reading

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Secret No. 14: How Much Money And Time Do You Spend To Bring In A New Client?

How Much Money And Time Do You Spend To Bring In A New Client? An even more important question to ask is, “Do you know the ‘Life Time Value (LV)’ of that client?” Very few business owners take the time … Continue reading

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Secret No. 13: How Much Information Do You Have?

How Much Information Do You Have? The first time that I really became aware of the vast array of information available to me for use in marketing my clients’ businesses, it blew me away. One of the best sources of … Continue reading

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Secret No. 12: Are You Researching Your Prospects To Improve Your Business?

Are You Researching Your Prospects To Improve Your Business? Focus, focus, focus. First and foremost, focus on the potential clients to whom you want to sell your products/services and not on what you are trying to sell. If you know … Continue reading

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Secret No. 11: What Makes Your Business, Products, And Services Unique?

What Makes Your Business, Products, And Services Unique? It is very important to think in terms of what your business can do for the prospective customer. A Unique Selling Proposition (USP) is the first marketing effort that you should think … Continue reading

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Secret No. 10: How Many Things Are Competing For Your Attention Right Now?

How Many Things Are Competing For Your Attention Right Now? In today’s world, we are overwhelmed with far more information than ever before. TV (both network and cable), radio, the Internet, hundreds of newspapers and magazines, faxes, e­mails, cell phones, … Continue reading

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Secret No. 9: Who Is In Your Sights?

Who Is In Your Sights? Understanding that you can’t market to everyone is very important to your business survival. To many business owners want to market to anyone who can steam a mirror. But you can’t afford to market to … Continue reading

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Seven Fatal Selling Mistakes To Avoid

Here are the fatal seven “selling mistakes” that many people make. They are not in any particular order. You will know which ones are costing you money and need improvement. “While one person hesitates because he feels inferior, the other … Continue reading

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Secret No. 8: How Many Eggs Are In Your Basket?

How Many Eggs Are In Your Basket? It is much too risky for a wise business owner to rely on only one type of market­ing. What would happen if it failed? A business owner could lose his or her shirt … Continue reading

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