Archive for April, 2007

After you have read everything that you can about marketing (including these secrets).

After you have traveled thousands of miles in your “personal automobile university” (listening to educational CDs and tapes in your car).

After you have studied all of the information that you can find everywhere else, then it is time for you to write your marketing plan.

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How Much Money And Time Do You Spend To Bring In A New Client?

An even more important question to ask is, “Do you know the ‘Life Time Value (LV)’ of that client?”

Very few business owners take the time to learn this important secret. They don’t understand what a “life time value” is!

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How Much Information Do You Have?

The first time that I really became aware of the vast array of information available to me for use in marketing my clients’ businesses, it blew me away.

One of the best sources of information is your local library.
Call the reference desk and ask where you need to look for specific information. The librarians will lead you to many sources that you never knew existed.

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Are You Researching Your Prospects To Improve Your Business?

Focus, focus, focus.

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What Makes Your Business, Products, And Services Unique?

It is very important to think in terms of what your business can do for the prospective customer.

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How Many Things Are Competing For Your Attention Right Now?

In today’s world, we are overwhelmed with far more information than ever before.

TV (both network and cable), radio, the Internet, hundreds of newspapers and magazines, faxes, e­mails, cell phones, PDAs, multiple 24­hour news and sports channels, newsletters, etc., etc., etc.

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Who Is In Your Sights?

Understanding that you can’t market to everyone is very important to your business survival.

To many business owners want to market to anyone who can steam a mirror.

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Here are the fatal seven “selling mistakes” that many people make.

They are not in any particular order.

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How Many Eggs Are In Your Basket?

It is much too risky for a wise business owner to rely on only one type of market­ing.

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