Archive for April, 2007 
Secret No. 15: How Organized Are Your Marketing Plans?Posted by Sandy Barris in flexibility, marketing, testing
After you have read everything that you can about marketing (including these secrets).
After you have traveled thousands of miles in your “personal automobile university” (listening to educational CDs and tapes in your car). After you have studied all of the information that you can find everywhere else, then it is time for you to write your marketing plan.
Secret No. 14: How Much Money And Time Do You Spend To Bring In A New Client?Posted by Sandy Barris in advertising, backend, direct marketing, life time value, LTV, marketing, money
How Much Money And Time Do You Spend To Bring In A New Client?
An even more important question to ask is, “Do you know the ‘Life Time Value (LV)’ of that client?” Very few business owners take the time to learn this important secret. They don’t understand what a “life time value” is!
Secret No. 13: How Much Information Do You Have?Posted by Sandy Barris in information, library, lists, marketing, reference, research
How Much Information Do You Have?
The first time that I really became aware of the vast array of information available to me for use in marketing my clients’ businesses, it blew me away. One of the best sources of information is your local library.
Secret No. 12: Are You Researching Your Prospects To Improve Your Business?Posted by Sandy Barris in headlines, marketing, questions, research
Are You Researching Your Prospects To Improve Your Business?
Focus, focus, focus.
Secret No. 11: What Makes Your Business, Products, And Services Unique?Posted by Sandy Barris in marketing, marketing books, research, unique, USP
What Makes Your Business, Products, And Services Unique?
It is very important to think in terms of what your business can do for the prospective customer.
Secret No. 10: How Many Things Are Competing For Your Attention Right Now?Posted by Sandy Barris in competition, information, target marketing
How Many Things Are Competing For Your Attention Right Now?
In today’s world, we are overwhelmed with far more information than ever before.
TV (both network and cable), radio, the Internet, hundreds of newspapers and magazines, faxes, eÂmails, cell phones, PDAs, multiple 24Âhour news and sports channels, newsletters, etc., etc., etc.
Secret No. 9: Who Is In Your Sights?Posted by Sandy Barris in database, Internet marketing, reference
Who Is In Your Sights?
Understanding that you can’t market to everyone is very important to your business survival. To many business owners want to market to anyone who can steam a mirror.
Seven Fatal Selling Mistakes To AvoidPosted by Sandy Barris in direct marketing, sales, Salesmanship, Selling
Here are the fatal seven “selling mistakes” that many people make.
They are not in any particular order.
Secret No. 8: How Many Eggs Are In Your Basket?Posted by Sandy Barris in advertising, direct marketing, Internet marketing, marketing, public relations
How Many Eggs Are In Your Basket?
It is much too risky for a wise business owner to rely on only one type of marketÂing.
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