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Category Archives: direct marketing
Who else thinks their first sale is the most important sale?
Get them in the door the first time. If you can do that and you add value to their lives, then you know they will return and you will profit in the future. So some of your marketing efforts should be designed to “hook” the first time buyer. Continue reading
Sales Calls On Fire elbowed its way into the #8 position in the App Store
Very exciting news this month: My first iPhone app (“Sales Calls On Fire”) the weekend of March 11th elbowed its way into the #8 position in the App Store Business Category. It’s now steady in the top 200 in the … Continue reading
Will Your Marketing Battle Plan Survive First Contact With Your Competitors?
Marketing plans, advertising efforts, marketing calendars, logos and branding – even our products, services and ideas, themselves – are our weapons. And, collectively, we are always trying our best to make sure that our weapons and stratagem are bigger, better and stronger than those of our ‘enemies’.
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What Are Your Limits?
Can you name anything in life that has no limits? I didn’t think so. That’s exactly why all your marketing efforts should have some type of expiration date. A limited offer will “out-pull” and “out-sell” an open-ended offer almost every … Continue reading
Posted in direct marketing, flexibility, marketing, marketing plan, planning
Tagged business, credibility, ideas, limit, marketing plans, offers
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Secret No. 30: Why You Should Save Your Love Letters?
Client that love you will help spread your word Continue reading
Posted in advertising, business, direct marketing, education, information, marketing, reference, sales, Salesmanship, Selling, testimonials
Tagged advertising, criticism, email, love letters, marketing, markteing, Selling, testimonials, white mail
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