Archive for the “direct marketing” Category

Get them in the door the first time. If you can do that and you add value to their lives, then you know they will return and you will profit in the future. So some of your marketing efforts should be designed to “hook” the first time buyer.

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Very exciting news this month: My first iPhone app (“Sales Calls On Fire”) the weekend of March 11th elbowed its way into the #8 position in the App Store Business Category. It’s now steady in the top 200 in the iPhone “business” section and surging here and there popping into the top 100.

This is like watching your book climb in the Amazon rankings. I labored over the app (with superb help from JacApps doing the programming and many beta testers) for many months, whipping it into shape and waiting for the Apples approval to dive into the wonderful new world of app sales that has exploded like five hundred sticks of dynamite .

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e ten additional marketing ideas promise to help jump start your marketing and help you get everything you can out of all you’ve got…

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How do you create emotional mar­keting?

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Claude Hopkins ”Perhaps the most brilliant marketing mind to ever walk the planet. He took the principles we all use to catapult our businesses to new heights. The difference is we are using technology, while he used the pen and paper. He was a mastermind marketer and one of the world’s most savvy advertisers. Everyone can learn a million lessons from reading and re-reading Scientific Advertising.

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Have you run newspapers and magazines ads? How about blog posts? Are there any articles that have been written about you, about your business, or about your products and services? People may be impressed when these articles and ads run the first time, but how many of them are ever seen again by the public?

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Marketing plans, advertising efforts, marketing calendars, logos and branding – even our products, services and ideas, themselves – are our weapons. And, collectively, we are always trying our best to make sure that our weapons and stratagem are bigger, better and stronger than those of our ‘enemies’.

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Can you name anything in life that has no limits?

I didn’t think so.

That’s exactly why all your marketing efforts should have some type of expiration date.

Limited time offer for youA limited offer will “out-pull” and “out-sell” an open-ended offer almost every time.

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Discover exactly who will want to buy your professional services.
What the perfect future client will be. How to get to your perfect future client. And, a few simple marketing strategies and tactics and why the CXO can be your biggest help.

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Discover how to use social media marketing to drive more targeted traffic to your websites and blogs. Also why building name awareness build your credibility in the marketplace.

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Discover 7 simple questions to ask to help speed up creating your next marketing plan. The what, where, when, who and how you’ll want to know before you start your marketing plan.

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Client that love you will help spread your word

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How Much Money And Time Do You Spend To Bring In A New Client?

An even more important question to ask is, “Do you know the ‘Life Time Value (LV)’ of that client?”

Very few business owners take the time to learn this important secret. They don’t understand what a “life time value” is!

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Here are the fatal seven “selling mistakes” that many people make.

They are not in any particular order.

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How Many Eggs Are In Your Basket?

It is much too risky for a wise business owner to rely on only one type of market­ing.

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Do you know any of the “little things?”

Do you know her birthday?

Do you know the name of his spouse or kids?

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