Archive for the “direct marketing” Category
Posted by Sandy Barris in advertising, business, decisions, direct marketing, education, flexibility, headlines, information, marketing, marketing books, marketing plan, planning, sandy barris
Claude Hopkins ”Perhaps the most brilliant marketing mind to ever walk the planet. He took the principles we all use to catapult our businesses to new heights. The difference is we are using technology, while he used the pen and paper. He was a mastermind marketer and one of the world’s most savvy advertisers. Everyone can learn a million lessons from reading and re-reading Scientific Advertising.
Tags: advertising, business, claude hopkins, concepts, learning, marketing, marketing secrets, Proof, scientific advertising
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Posted by Sandy Barris in direct marketing, flexibility, getting clients, Internet marketing, marketing, marketing ideas, marketing plan, planning, repurpose, sandy barris, target marketing, wall street journal, word-of-mouth
Have you run newspapers and magazines ads? How about blog posts? Are there any articles that have been written about you, about your business, or about your products and services? People may be impressed when these articles and ads run the first time, but how many of them are ever seen again by the public?
Tags: copying, direct marketing, ideas, marketing, marketing plans, reproduction, repurpose, sandy barris
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Marketing plans, advertising efforts, marketing calendars, logos and branding – even our products, services and ideas, themselves – are our weapons. And, collectively, we are always trying our best to make sure that our weapons and stratagem are bigger, better and stronger than those of our ‘enemies’.
Tags: Battle Plan, direct marketing, marketing plans, planning
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Can you name anything in life that has no limits?
I didn’t think so.
That’s exactly why all your marketing efforts should have some type of expiration date.
 A limited offer will “out-pull” and “out-sell” an open-ended offer almost every time.
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Tags: business, credibility, ideas, limit, marketing plans, offers
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Posted by Sandy Barris in advertising, Advertising Plan, business, database, direct marketing, getting clients, Internet marketing, lists, marketing, marketing plan, passion, planning, Professional Services, Proof, questions, reference, relationships, repeat customers, sales training, sandy barris, Social Media, solving problems, word-of-mouth
Discover exactly who will want to buy your professional services.
What the perfect future client will be. How to get to your perfect future client. And, a few simple marketing strategies and tactics and why the CXO can be your biggest help.
Tags: business, business coach, dentist, engineer, marketing, marketing strategy, marketing tactics, plans, professional service business, Professional Services, professional services business, questions, sales, Selling, website
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Posted by Sandy Barris in business, decisions, direct marketing, flexibility, getting clients, Internet marketing, marketing, marketing plan, planning, Proof, reference, referrals, relationships, sandy barris, Social Media, word-of-mouth
Discover how to use social media marketing to drive more targeted traffic to your websites and blogs. Also why building name awareness build your credibility in the marketplace.
Tags: blogs, business, credibility, facebook, information, marketing, marketing plans, marketing techniques, message boards, prospects, Social Media, social networks, tweets
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Posted by Sandy Barris in advertising, Advertising Plan, corporate strategy, direct marketing, getting clients, How, information, Internet marketing, knowledge, marketing plan, planning, profits, questions, research, sales, sandy barris, target marketing, testing, USP, word-of-mouth
Discover 7 simple questions to ask to help speed up creating your next marketing plan. The what, where, when, who and how you’ll want to know before you start your marketing plan.
Tags: advertising plans, ideas, marketing campaigns, marketing plan, marketing plans, offers, plans, profits, questions, road map, Selling, unique selling proposition
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Posted by Sandy Barris in advertising, business, direct marketing, education, information, marketing, reference, sales, Salesmanship, Selling, testimonials
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How Much Money And Time Do You Spend To Bring In A New Client?
An even more important question to ask is, “Do you know the ‘Life Time Value (LV)’ of that client?”
Very few business owners take the time to learn this important secret. They don’t understand what a “life time value” is!
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Here are the fatal seven “selling mistakes” that many people make. 
They are not in any particular order.
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How Many Eggs Are In Your Basket?
It is much too risky for a wise business owner to rely on only one type of marketÂing.
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Do you know any of the “little things?”
Do you know her birthday?
Do you know the name of his spouse or kids?
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