Category Archives: direct marketing

Secret No. 14: How Much Money And Time Do You Spend To Bring In A New Client?

Posted on by Sandy Barris

How Much Money And Time Do You Spend To Bring In A New Client? An even more important question to ask is, “Do you know the ‘Life Time Value (LV)’ of that client?” Very few business owners take the time … Continue reading →

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Seven Fatal Selling Mistakes To Avoid

Posted on by Sandy Barris

Here are the fatal seven “selling mistakes” that many people make. They are not in any particular order. You will know which ones are costing you money and need improvement. “While one person hesitates because he feels inferior, the other … Continue reading →

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Secret No. 8: How Many Eggs Are In Your Basket?

Posted on by Sandy Barris

How Many Eggs Are In Your Basket? It is much too risky for a wise business owner to rely on only one type of market­ing. What would happen if it failed? A business owner could lose his or her shirt … Continue reading →

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Secret No. 25: What Details Do You Know About Your Newest Client?

Posted on by Sandy Barris

Do you know any of the “little things?” Do you know her birthday? Do you know the name of his spouse or kids? How about hometown, favorite store, or favorite sport? What about your client’s hobbies? Do you have similar … Continue reading →

Posted in database, direct marketing, information, marketing, relationships, research, Salesmanship | Leave a comment