Category Archives: life time value

Who else thinks their first sale is the most important sale?

Get them in the door the first time. If you can do that and you add value to their lives, then you know they will return and you will profit in the future. So some of your marketing efforts should be designed to “hook” the first time buyer. Continue reading

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Losing Clients Suck, Right?

Why Did You Lose Your Last Ten Clients? Continue reading

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Thank You. Thank You. Thank You…

Can you ever say “Thank You” too much? Everyone loves to know they are appreciated. The right gift lets your clients know that their friendship and business is important to you and helps cement your relationship. The best client gift … Continue reading

Posted in business, customer service, life time value, marketing, planning, relationships, repeat customers, sandy barris, unique, word-of-mouth | Tagged , , , , | Leave a comment

Secret No. 14: How Much Money And Time Do You Spend To Bring In A New Client?

How Much Money And Time Do You Spend To Bring In A New Client? An even more important question to ask is, “Do you know the ‘Life Time Value (LV)’ of that client?” Very few business owners take the time … Continue reading

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Secret No. 26: Does Your Business Make The Same Amount Of Profit From Each Client?

The answer, obviously, is no. Your customers are not created equal. Give or take a few percentage points, 80 percent of your sales will come from 20 percent of your customer base. It is wise, therefore, to categorize your clients … Continue reading

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Bonus Secret No 101: Which Sale Is The Most Important One You Will Ever Get From A Client?

I’ll bet you’re thinking it’s your first sale with a new client. You’ll be surprised to find out that a secondtime buyer is at least twice as likely to buy from you again, when compared to a first time buyer. … Continue reading

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