Category Archives: Pareto’s Law

Secret No. 33: How Passionate Are You?

Be passionate about your business. It will catch on fire. Continue reading

Posted in advertising, business, marketing, Pareto's Law, passion, purpose, sandy barris, sanford barris, Selling | Leave a comment

Secret No. 26: Does Your Business Make The Same Amount Of Profit From Each Client?

The answer, obviously, is no. Your customers are not created equal. Give or take a few percentage points, 80 percent of your sales will come from 20 percent of your customer base. It is wise, therefore, to categorize your clients … Continue reading

Posted in life time value, LTV, Pareto's Law, repeat customers | Leave a comment