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Testing is the heart and soul of direct response marketing…

Yes…Testing is the heart and soul of direct marketing. As a direct marketer (that’s you) you must follow certain guidelines in order to get good results. Here are the nine guidelines, rules, and suggestions to get the most out of … Continue reading

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Your New Year Marketing Checkup Checklist. 9 Quick Tips…

Here are 9 Quick Tips checklist to help you get your 2019 marketing program off to a clean start. Quick Tip #1. Update your Copyright notice on your website and info products. Quick Tip #2. Check your opt-in forms to be … Continue reading

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