Archive for the “competition” Category

consistently built strong relationships with his customers and treated them fairly, it would make his job a lot easier in the long run.

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Take advantage of the many resources at your fingertips and learn more about your competitors. Use the information you find to outwit even the most formidable competitor in their own backyard. Have fun hunting, spying and discovering.

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Ideas from networking and joint venturing to honoring and doing simple math. Most of these ideas can be done with your investment of time and effort.

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How important is it to you that your marketing efforts reach your customers privately so that your competition has no idea what you are doing?

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Is it my ego, or is it me… I don’t know which it could be…

In 1973, I had some friends who started a rock and roll band and wrote the line above for a song with the same title. The line has stuck with me forever. I may be the only person on Earth who has a cassette recording of that song. But it makes a good point.

As far back as I can remember, my parents and teachers tried to teach me over and over again to be humble, to not brag or boast. I didn’t listen. I have been called egotistical, arrogant, and several other unflattering things in my life. I always make it a point to say thank you to the person that does this name-calling. To quote Will Rogers: If you done it, ain’t bragging.

The point I want to make here is that I don’t understand why people won’t tell the world about their accomplishments. It’s not wrong to be proud, if you’ve produced something good! In fact, it’s very positive behavior to tell about your accomplishments. It helps prepare you to try other things in life. For example, when your marketing effort proves successful, then you will be more likely to try something else.

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Marketing plans, advertising efforts, marketing calendars, logos and branding – even our products, services and ideas, themselves – are our weapons. And, collectively, we are always trying our best to make sure that our weapons and stratagem are bigger, better and stronger than those of our ‘enemies’.

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If you play by the rules of your industry,
or if you do the same thing as your competition,
how will you ever gain more clients?

Be inventive, creative, or even outrageous to capture a bigger share of the available business.

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Get in your competitors heads

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How Many Things Are Competing For Your Attention Right Now?

In today’s world, we are overwhelmed with far more information than ever before.

TV (both network and cable), radio, the Internet, hundreds of newspapers and magazines, faxes, e­mails, cell phones, PDAs, multiple 24­hour news and sports channels, newsletters, etc., etc., etc.

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