Here are three tips that are 100% guaranteed to help you improve any ad.
Write a powerful headline that stops your reader dead in their tracks.
Get them say to themselves. “I’ve gotta know more”
To create great headlines, run to your nearest magazine rack.
Swipe and use the tested headlines from the most popular publications. Publications like: The National Enquirer, People, Sports Illustrated and Games.
They have spent huge bucks testing and proving that these headline work. Headlines get the publishers magazines flying off the shelves. Use them as models to create your headlines.
What do you want your future client to do AFTER you’ve convinced them that they need what you are offering?
A powerful technique is to take your reader, viewer or listener by the hand and tell them exactly what to do. Tell them to call your phone number now. Come into your shop today. Go to your website and order right now.
Put simply, people want to be lead.
They need to know exactly what to do… or,
they won’t do anything at all.
Tell stories in your ad.
People are naturally curious.
Since childhood, we love hearing stories.
We also love picturing ourselves in the story.
When you use stories to tell the real reasons why you are offering what you are offering, people trust and believe you. Why? It’s human nature and you can’t fool with Mother Nature.
“The unread story is not a story; it is little black marks on wood pulp.
The reader, reading it, makes it live: a live thing, a story.”
-Ursula K. LeGuin
One of the most important parts of storytelling is being totally honest.
People can smell a fake story a mile away.
Also, when you mention, in your stories a minor problem with what are selling, it keeps you honest and builds trust.
So, there you have it. With a little practice, you’ll use these three tips to improve any ad you are running anywhere. On the web, in the paper, on the radio or TV.
Imagine what would happen if you found more tips like this on this Website.
Some people will dig for a lot more marketing secrets, strategies and tactics here too. Will you?