Category Archives: marketing

What’s competing for your undivided attention right now?

Posted on by Sandy Barris

Precise, targeted marketing is indispensable for every business because when you know exactly who will buy your products or services, you can save thousands of marketing dollars by directly contacting only those people who have an ‘affinity’ to buy what you are selling. Continue reading →

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Is being an entrepreuner a blessing or a curse?

Posted on by Sandy Barris

Do you feel that being in business for yourself is a blessing? If not, stop and think about this: In what other part of your life can you go out on a limb, pursue your dreams, and meet your fears … Continue reading →

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Is Your Business Doomed Before Your Get Started?

Posted on by Sandy Barris

It’s a tough question. One of the most significant factors in causing a business to fail is creating the product/service first, and the market (the need for the product/service) second. This is the opposite of what many people think needs … Continue reading →

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Thank You Jay…

Posted on by Sandy Barris

My friend, colleague and marketing mentor Jay Conrad Levinson just passed away yesterday. He was eighty years young. Continue reading →

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Sales Calls On Fire elbowed its way into the #8 position in the App Store

Posted on by Sandy Barris

Very exciting news this month: My first iPhone app (“Sales Calls On Fire”) the weekend of March 11th elbowed its way into the #8 position in the App Store Business Category. It’s now steady in the top 200 in the … Continue reading →

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10 More Simple, Effective And Affordable Marketing Solutions For Sales Professionals

Posted on by Sandy Barris

e ten additional marketing ideas promise to help jump start your marketing and help you get everything you can out of all you’ve got… Continue reading →

Posted in advertising, business, direct marketing, information, knowledge, learn, learning, marketing, marketing plan, planning, sales, sales training, Salesmanship, sandy barris, target marketing, USP | Tagged , | Leave a comment

Two Sides of the Sales Sphere

Posted on by Sandy Barris

Most businesses profit more from additional sales than they do from a first sale. For that reason, it’s important to know whether you want a customer for the long term or if you’re making a one-shot sale. Continue reading →

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George, Fireworks, Tears of Joy and Appreciation

Posted on by Sandy Barris

I hope you don’t mind me sharing a short story with you about what happened on July 5th, 1998. While on a family vacation, my wife Amy and I with our four kids straggling behind made our way to see … Continue reading →

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What “Big News” do you use to promote your business?

Posted on by Sandy Barris

Is there a big event happening locally, regionally, statewide, nationally or even internationally that you could associate your business with? I am always consid­ering how newsworthy events can be incorporated into my marketing. Continue reading →

Posted in advertising, Advertising Plan, business, flexibility, lists, marketing, marketing ideas, planning, repeat customers, target marketing | Leave a comment

What Is And How Can Stealth Marketing Be Your Most Profitable Marketing…

Posted on by Sandy Barris

How important is it to you that your marketing efforts reach your customers privately so that your competition has no idea what you are doing? Continue reading →

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Scientific Advertising Chapters 20 – 21

Posted on by Sandy Barris

Claude Hopkins ”Perhaps the most brilliant marketing mind to ever walk the planet. He took the principles we all use to catapult our businesses to new heights. The difference is we are using technology, while he used the pen and paper. He was a mastermind marketer and one of the world’s most savvy advertisers. Everyone can learn a million lessons from reading and re-reading Scientific Advertising.
Continue reading →

Posted in advertising, business, decisions, direct marketing, education, flexibility, headlines, information, marketing, marketing books, marketing plan, planning, sandy barris | Tagged , , , , , , , , | Leave a comment

Scientific Advertising Chapters 15-19

Posted on by Sandy Barris

”Perhaps the most brilliant marketing mind to ever walk the planet. He took the principles we all use to catapult our businesses to new heights. The difference is we are using technology, while he used the pen and paper. He was a mastermind marketer and one of the world’s most savvy advertisers. Everyone can learn a million lessons from reading and re-reading Scientific Advertising.
Continue reading →

Posted in advertising, Business Plans, decisions, education, focus, learning, marketing, purpose, questions, reference | Tagged , , , , , , , , , , | Leave a comment