Archive for the “marketing” Category

”Perhaps the most brilliant marketing mind to ever walk the planet. He took the principles we all use to catapult our businesses to new heights. The difference is we are using technology, while he used the pen and paper. He was a mastermind marketer and one of the world’s most savvy advertisers. Everyone can learn a million lessons from reading and re-reading Scientific Advertising.

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Does your business make the same amount of profit from each client?

The answer, obviously, is no.

Your customers are not created equal.NotEqual

Give or take a few percentage points, 80 percent of your sales will come from 20 percent of your customer base.

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Find an advisor whom you trust to keep you motivated and on track toward reaching your business goals. This should be someone who is willing (and has the “authority”) to get you moving. If you need someone to help motivate you, give me a call. I will be happy to give you a motivational push.

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21 days and the knowledge you just learned is gone, unless you use what you learned. Knowledge is power.

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Have you run newspapers and magazines ads? How about blog posts? Are there any articles that have been written about you, about your business, or about your products and services? People may be impressed when these articles and ads run the first time, but how many of them are ever seen again by the public?

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researchDigging deep is the foundation and basis of successful marketing. You must know your product or service inside and out before you start any marketing campaign.

Why?

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Well, there are marketing calendars available that are made to fit your particular marketing plan. There are also marketing calendars out there that are easy-to-use yet, very in-depth at the same time. And, there are marketing calendars that are positive in both of those ways and, that get it right the first time!

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Can you name anything in life that has no limits?

I didn’t think so.

That’s exactly why all your marketing efforts should have some type of expiration date.

Limited time offer for youA limited offer will “out-pull” and “out-sell” an open-ended offer almost every time.

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Have you run newspapers and magazines ads? Are there any articles that have been written about you, about your business, or about your products and services?

People may be impressed and respond when these articles and ads run the first time, but how many of them are ever seen again by the public?

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If you are a B2B business looking for a few ways to stretch your marketing dollars, here are 5 to get you stretching.

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Discover exactly who will want to buy your professional services.
What the perfect future client will be. How to get to your perfect future client. And, a few simple marketing strategies and tactics and why the CXO can be your biggest help.

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One of the most important marketing decisions you can ever make is choosing the name of your business, product or service. Your name should explain or “tell a story” of exactly what your business or your product/service does.

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Discover how to use social media marketing to drive more targeted traffic to your websites and blogs. Also why building name awareness build your credibility in the marketplace.

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If you don’t lose it you’ll lose it. Use your new knowledge fast or you may never will.

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Proof Will Help You Sell More Products, Services and Ideas:

Go ahead, take a few minutes today and look at every marketing message you are putting out…

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How can I use this idea or that concept to help to my clients or myself grow our businesses bigger and stronger?

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Can you ever say “Thank You” too much?

Everyone loves to know they are appreciated.

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Where can you turn when YOU need help?

Simply ask your friends, business associates, clients, members of your family, etc., “Who do you know who could help me with (Fill in the blank here).”

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Everybody asks this question at one time or another.

“What’s in it for me?”

So, “what’s in it” for your future clients to buy from you and your business?

The harsh reality is that your future clients do not care about you, about your company, or about whatever it is that you are trying to sell them.

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What number IS the loneliest number?

Photo provided courtesy of J.D. Hillberry  http://www.jdhillberry.com/one_basket.htm

Photo provided courtesy of J.D. Hillberry www.jdhillberry.com

We’ll in my humble opinion; the loneliest number in business is the number “one.”

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How quick do you make decisions?

The speed with which you make a personal, business, or marketing can be the difference between success and failure.

Often, it doesn’t matter what the decision that you make actually is as long as you decide something.

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How many problems can you solve?

How many times have you waste your time worrying about problems that already have been solved by someone else?

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Why did you lose your last ten clients?

How often has this question been asked by you, your boss, your sales manager, or someone else?

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* What are we doing right?
* What are we doing wrong?
* Are we being honest, or are we fooling ourselves?

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