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Category Archives: marketing
Scientific Advertising Chapters 11-14
Perhaps the most brilliant marketing mind to ever walk the planet. He took the principles we all use to catapult our businesses to new heights. The difference is we are using technology, while he used the pen and paper. He was a mastermind marketer and one of the world’s most savvy advertisers. Everyone can learn a million lessons from reading and re-reading Scientific Advertising.
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Posted in advertising, business, education, headlines, How, knowledge, learn, learning, marketing, marketing plan, planning, questions
Tagged business, claude hopkins, marketing, marketing plans, offers, profits, scientific advertising
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How Much Do You Profit From Each Client?
Does your business make the same amount of profit from each client? The answer, obviously, is no. Your customers are not created equal. Give or take a few percentage points, 80 percent of your sales will come from 20 percent … Continue reading
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Do You Need A “Kick-In-The-Butt”
Find an advisor whom you trust to keep you motivated and on track toward reaching your business goals. This should be someone who is willing (and has the “authority”) to get you moving. If you need someone to help motivate you, give me a call. I will be happy to give you a motivational push. Continue reading
Posted in decisions, flexibility, focus, help, information, learning, marketing, marketing calendar, marketing plan, mastermind, motivation, planning, questions
Tagged action, business, help, knowledge, marketing, marketing plans, mastermind, motivation, planning
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Twenty-One Days or Bust…
21 days and the knowledge you just learned is gone, unless you use what you learned. Knowledge is power. Continue reading
Back-to-Basics Marketing Tip: Research, Research, Research
Digging deep is the foundation and basis of successful marketing. You must know your product or service inside and out before you start any marketing campaign. Why? Because, not knowing all of the advantages of your product or service hinders … Continue reading
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What Are Your Limits?
Can you name anything in life that has no limits? I didn’t think so. That’s exactly why all your marketing efforts should have some type of expiration date. A limited offer will “out-pull” and “out-sell” an open-ended offer almost every … Continue reading
Posted in direct marketing, flexibility, marketing, marketing plan, planning
Tagged business, credibility, ideas, limit, marketing plans, offers
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5 Ways To Stretch Your Marketing Dollars
If you are a B2B business looking for a few ways to stretch your marketing dollars, here are 5 to get you stretching. Continue reading
Posted in flexibility, marketing, marketing calendar, marketing plan, money, repurpose, solving problems, testing
Tagged action, marketing, marketing ideas, repurpose
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