Archive for the “marketing” Category 
Secret No. 19: How Many Books, Articles, Reports, And Emails Do You Have Waiting For You To Find Time To Read Them?Posted by Sandy Barris in marketing, reading faster
I don’t know about you, but I have a big problem with this.
There is just too much to read these days.
Survival on the web.
Nobody is alone in any niche. And if you are, it’s going to fill up really fast. One of the most important things to learn to marketing on the Internet IS direct response marketing.
Secret No. 18: Napoleon’s "Next" SecretPosted by Sandy Barris in marketing, marketing calendar, marketing plan
Napoleon’s “Next” Secret
The story goes like this: A few days after a big battle, a group of Napoleon’s officers came to him requesting that one of their own be promoted to the rank of captain.
Secret No. 17: What To Ask After Completing A Marketing Effort?Posted by Sandy Barris in learn, marketing, questions
The following questions should help you to learn, to adjust, and to strive for even better results on your next effort. These questions will heighten your sense of curiosity and help you to move forward, even after a temporary setback.
Secret No. 16: What Are Your Marketing Goals?Posted by Sandy Barris in business, focus, marketing, profits, purpose
The all absorbing aspirations for every marketing project should be large sales and giant net profits.
Together, they equal the number one reason for any marketing effort.
Secret No. 15: How Organized Are Your Marketing Plans?Posted by Sandy Barris in flexibility, marketing, testing
After you have read everything that you can about marketing (including these secrets).
After you have traveled thousands of miles in your “personal automobile university” (listening to educational CDs and tapes in your car). After you have studied all of the information that you can find everywhere else, then it is time for you to write your marketing plan.
Secret No. 14: How Much Money And Time Do You Spend To Bring In A New Client?Posted by Sandy Barris in advertising, backend, direct marketing, life time value, LTV, marketing, money
How Much Money And Time Do You Spend To Bring In A New Client?
An even more important question to ask is, “Do you know the ‘Life Time Value (LV)’ of that client?” Very few business owners take the time to learn this important secret. They don’t understand what a “life time value” is!
Secret No. 13: How Much Information Do You Have?Posted by Sandy Barris in information, library, lists, marketing, reference, research
How Much Information Do You Have?
The first time that I really became aware of the vast array of information available to me for use in marketing my clients’ businesses, it blew me away. One of the best sources of information is your local library.
Secret No. 12: Are You Researching Your Prospects To Improve Your Business?Posted by Sandy Barris in headlines, marketing, questions, research
Are You Researching Your Prospects To Improve Your Business?
Focus, focus, focus.
Secret No. 11: What Makes Your Business, Products, And Services Unique?Posted by Sandy Barris in marketing, marketing books, research, unique, USP
What Makes Your Business, Products, And Services Unique?
It is very important to think in terms of what your business can do for the prospective customer.
Secret No. 8: How Many Eggs Are In Your Basket?Posted by Sandy Barris in advertising, direct marketing, Internet marketing, marketing, public relations
How Many Eggs Are In Your Basket?
It is much too risky for a wise business owner to rely on only one type of marketÂing.
Secret No. 25: What Details Do You Know About Your Newest Client?Posted by Sandy Barris in database, direct marketing, information, marketing, relationships, research, SalesmanshipDo you know any of the “little things?” Do you know her birthday? Do you know the name of his spouse or kids?
Bonus Secret No 101: Which Sale Is The Most Important One You Will Ever Get From A Client?Posted by Sandy Barris in backend, database, life time value, LTV, marketing
I’ll bet you’re thinking it’s your first sale with a new client.
You’ll be surprised to find out that a secondtime buyer is at least twice as likely to buy from you again, when compared to a first time buyer. The second time client will usually buy again because you have proved that you add value to his/her life. The customer who has had his/her wants and needs fulfilled comes back for more.
Secret No. 4: Do You Have Millions To Spend On Marketing?Posted by Sandy Barris in corporate strategy, education, marketing
Do You Have Millions To Spend On Marketing?
I didn’t think so!
Now, forget all that you may know already about marketing. What they teach in the marketing classes at colleges and at business schools does not always work well in the “real world.”
Secret No. 3: What Is The Difference Between Sales And Marketing?Posted by Sandy Barris in marketing, sales, Salesmanship, Selling
What Is The Difference Between Sales And Marketing?
There is an important distinction.
Successful businesses know how to use both. Selling is interpersonal, one-on-one human communication. It includes telephone calls, networking, and face-to face meetings between you (or your sales staff) and your clients and prospective customers.
Do you have a magic marketing wand?
Many business owners treat marketing as if it was something magical, and not subject to a systematic approach or extensive planning like the other parts of their business. I have studied marketing and the masters who have created successful marketing efforts over the past 121 years. I assure you, there is nothing magical about marketing.
Secret No. 1: What’s Your Business?Posted by Sandy Barris in business, getting clients, marketing, sales
What type of business do you have?
You may be in the manufacturing business, or own a retail store, or sell insurance, or provide personal pet care. You may have a store that sells actual “carry-out” items, or your company may provide training services.
|
Powered by WordPress, Mandigo theme by tom.
Entries (RSS)
and Comments (RSS).
