Do you NOT want you competition to have any idea what or how you are marketing?
Plainly, the situation will dictate the answer: certainly not every marketing project requires secrecy.
Many times your marketing campaigns must be directed at as many potential customers as possible.
And there are other times when its VERY important to keep your marketing campaigns a secret.
Direct response mail marketing is covert marketing, and you should be using it when you need the competitive edge.
Use direct response mail, you control how many people are “in on” your secret offer.
It is simple to limit that knowledge to your own marketing team, staff and to the customers or clients who you want to receive your mailing.
So the next time you need to market covertly without alerting your competitors; maybe for a new product launch, or an exclusive limited product offering, or a “special sale” rifle targeting your most important customers, direct mail is a no-brainer option.
Also, direct response mail allows you to do small marketing tests in a specific geographic area as a test, then you can roll out and introduce your product, services or ideas into other markets, and he best part is, you’ll be creating more opportunities to grow and streghten your business.
Covert marketing campaigns are the complete opposite of general marketing.
When you market in social media, trade publications and local newspapers, or through radio and television advertising many many many more people will see your message including your competitors.
Sometimes this is the right way to market, but be aware that this type of marketing is “out in the open,” so your competitors know exactly what you are doing and how you are doing it. But ultimately, they will not know the “why” you are doing it.
Many times, this will help them to take advantage of your advertising and “counter market” against it for their own gain. And sometimes it can be a bit mistake for your competitors depending on what your marketing goal was.
Ask me more about covert marketing, and how it can be use in your business.
When and how will you use the privacy of direct mail to keep your “special marketing efforts” secret?