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Swipe and use the tested headlines from the most popular publications. Publications like: The National Enquirer, People, Sports Illustrated and Games.

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Most businesses profit more from additional sales than they do from a first sale. For that reason, it’s important to know whether you want a customer for the long term or if you’re making a one-shot sale.

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I hope you don’t mind me sharing a short story with you about what happened on July 5th, 1998.

While on a family vacation, my wife Amy and I with our four kids straggling behind made our way to see Mount Rushmore for the first time.

We had to park about a mile away because there were a ton of cars and couldn’t get any closer.

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The Personal Sales Motivation and Metrics Mobile App for Sales and Marketing Professionals.
Calls On Fire will help millions of Sales and Marketing Professionals keep track of their personal sales activity/behavior and goals progress in real-time and positively motivate each one to reach their goals without all the typical confusion and frustration of using existing CRM tools.

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How do you create emotional mar­keting?

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Is there a big event happening locally, regionally, statewide, nationally or even internationally that you could associate your business with? I am always consid­ering how newsworthy events can be incorporated into my marketing.

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The way we manage our time is one factor that can make a significant difference in our suc­cess.

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I awoke this morning with devout thanksgiving for my friends, the old and the new.-Ralph Waldo Emerson

Actually, for me, simply waking up in the morning knowing family, friends and colleagues are close by, watching my back and motivating me forward are plenty to be thankful about.

What are your grateful for?

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How important is it to you that your marketing efforts reach your customers privately so that your competition has no idea what you are doing?

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Claude Hopkins ”Perhaps the most brilliant marketing mind to ever walk the planet. He took the principles we all use to catapult our businesses to new heights. The difference is we are using technology, while he used the pen and paper. He was a mastermind marketer and one of the world’s most savvy advertisers. Everyone can learn a million lessons from reading and re-reading Scientific Advertising.

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”Perhaps the most brilliant marketing mind to ever walk the planet. He took the principles we all use to catapult our businesses to new heights. The difference is we are using technology, while he used the pen and paper. He was a mastermind marketer and one of the world’s most savvy advertisers. Everyone can learn a million lessons from reading and re-reading Scientific Advertising.

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Perhaps the most brilliant marketing mind to ever walk the planet. He took the principles we all use to catapult our businesses to new heights. The difference is we are using technology, while he used the pen and paper. He was a mastermind marketer and one of the world’s most savvy advertisers. Everyone can learn a million lessons from reading and re-reading Scientific Advertising.

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Claude Hopkins—Perhaps the most brilliant marketing mind to ever walk the planet. He took the principles we all use to catapult our businesses to new heights. The difference is we are using technology, while he used the pen and paper. He was a mastermind marketer and one of the world’s most savvy advertisers. Everyone can learn a million lessons from reading and re-reading Scientific Advertising.

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”Perhaps the most brilliant marketing mind to ever walk the planet. He took the principles we all use to catapult our businesses to new heights. The difference is we are using technology, while he used the pen and paper. He was a mastermind marketer and one of the world’s most savvy advertisers. Everyone can learn a million lessons from reading and re-reading Scientific Advertising.

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If you want to get someone’s attention, then you have to create an inter­ruption in his/her “self talk.” In fact, you have to keep on interrupting them, until you get their total attention.

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It’s easy to become anesthetized to the onslaught of infomercials, email blasts, and radio spots from corporations and entrepreneurs alike.

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Is it my ego, or is it me… I don’t know which it could be…

In 1973, I had some friends who started a rock and roll band and wrote the line above for a song with the same title. The line has stuck with me forever. I may be the only person on Earth who has a cassette recording of that song. But it makes a good point.

As far back as I can remember, my parents and teachers tried to teach me over and over again to be humble, to not brag or boast. I didn’t listen. I have been called egotistical, arrogant, and several other unflattering things in my life. I always make it a point to say thank you to the person that does this name-calling. To quote Will Rogers: If you done it, ain’t bragging.

The point I want to make here is that I don’t understand why people won’t tell the world about their accomplishments. It’s not wrong to be proud, if you’ve produced something good! In fact, it’s very positive behavior to tell about your accomplishments. It helps prepare you to try other things in life. For example, when your marketing effort proves successful, then you will be more likely to try something else.

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Does your business make the same amount of profit from each client?

The answer, obviously, is no.

Your customers are not created equal.NotEqual

Give or take a few percentage points, 80 percent of your sales will come from 20 percent of your customer base.

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When will you gather all of your experience, education, and advice and decide what you will do to grow your business using effective marketing plans and marketing calendars

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Find an advisor whom you trust to keep you motivated and on track toward reaching your business goals. This should be someone who is willing (and has the “authority”) to get you moving. If you need someone to help motivate you, give me a call. I will be happy to give you a motivational push.

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21 days and the knowledge you just learned is gone, unless you use what you learned. Knowledge is power.

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Have you run newspapers and magazines ads? How about blog posts? Are there any articles that have been written about you, about your business, or about your products and services? People may be impressed when these articles and ads run the first time, but how many of them are ever seen again by the public?

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researchDigging deep is the foundation and basis of successful marketing. You must know your product or service inside and out before you start any marketing campaign.

Why?

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Well, there are marketing calendars available that are made to fit your particular marketing plan. There are also marketing calendars out there that are easy-to-use yet, very in-depth at the same time. And, there are marketing calendars that are positive in both of those ways and, that get it right the first time!

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