The following questions should help you to learn, to adjust, and to strive for even better results on your next effort. These questions will heighten your sense of curiosity and help you to move forward, even after a temporary setback.

  1. What can I learn from the results of this marketing effort?
  2. How could I have improved the response and profits from this effort?
  3. If I use this marketing effort again, what should I do the same and what should I change?
  4. How can I use the results of this marketing effort to further my marketing plans and to improve my profits?

The most important question that you can ask yourself after every marketing program sums up all of these things: “What have I learned in this effort that I can use more effectively and successfully next time?

“Doing the best at this moment
puts you in the best place for the next moment.
Oprah Winfrey

Everyone experiences temporary setbacks.

Every setback should teach you some type of valuable lesson.

You’ve probably heard this before, but it is worth repeating: Most baseball players who reach greatness do it by failing 60% of the time. Of course, they are batting an average of .400!

What are you doing to learn from your previous marketing efforts?

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