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Category Archives: research
Secret No. 12: Are You Researching Your Prospects To Improve Your Business?
Are You Researching Your Prospects To Improve Your Business? Focus, focus, focus. First and foremost, focus on the potential clients to whom you want to sell your products/services and not on what you are trying to sell. If you know … Continue reading
Posted in headlines, marketing, questions, research
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Secret No. 11: What Makes Your Business, Products, And Services Unique?
What Makes Your Business, Products, And Services Unique? It is very important to think in terms of what your business can do for the prospective customer. A Unique Selling Proposition (USP) is the first marketing effort that you should think … Continue reading
Posted in marketing, marketing books, research, unique, USP
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Secret No. 7: Are You Paying Enough Attention To The Business World Around You?
Are You Paying Enough Attention To The Business World Around You? Do you spend at least three hours per week reading magazines, newspapers, and Web sites that report on overall or “general” market trends? Observe what trends are starting in … Continue reading
Posted in information, library, research, wall street journal
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Secret No. 25: What Details Do You Know About Your Newest Client?
Do you know any of the “little things?” Do you know her birthday? Do you know the name of his spouse or kids? How about hometown, favorite store, or favorite sport? What about your client’s hobbies? Do you have similar … Continue reading
Posted in database, direct marketing, information, marketing, relationships, research, Salesmanship
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