The following secrets are not in any order. Each is valuable on it own or combined with other secrets. I highly recommend that you do combine them because when combine your multiply there strength.

— Provide high level proof that what you are promising will be delivered. Credible third-party testimony that you deliver on your promises. Free trails, free samples are other forms of proof.

  • Ask your future clients for a “Yes” or “No” answer. Either is OK. There is nothing worse then a TIO (Think it over), because you are the only one thinking about it. Your future client has moved on.
  • Actions, not just words determine success.
  • Admit your shortcomings. Everyone knows that nothing is or can be perfect. You product and services have flaws. you know what they are. If you don’t, ask you customers what they are.
  • Being 100% honest about your defects builds credibility and can also separate you from the competition (I promise your competitors would be to embarrassed to admit they are not perfect).
  • Keep learning
  • People buy stuff to “avoid pain” or “find pleasure.” Use these motives to get people to respond to your message. Focus relentlessly on the buyer and his problems or pleasures
  • For the cost of one first class stamp you can mail five, 8-1/2″ x 11″ sheets of paper, two-sided. Totaling 10 pages of information, 4,000 – 5,000 words of finely crafted selling messages to a targeted audience. It’s one of the most valuable marketing tools available to any business.
  • Start each day with the 5 most important marketing things that will help you reach your goals. An do them no matter what.
Now my friend, which of these secrets rang your chimes.
Which ones did you put notes next to?
Add them to your “Do Next” list.
And do them.
Using these secrets will separate the sheep from the goats.
Now, you have to promise me that you will use these marketing secrets.
Scout’s Honor!
Because, you know that if you keep marketing the way you always marketed, you’ll keep getting the results you’ve always gotten.
Commit yourself to use at least one idea you have learned from these secrets.
Then use two more in the next 30 days. Otherwise, you’ve wasted your time reading this post.
To Your Success
Sanford Jay Barris
President – Business Marketing Services
248-335-8080
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