What number IS the loneliest number?
We’ll in my humble opinion; the loneliest number in business is the number “one.”
When you have only one client, one product, one source of income or only one of anything, you are leaving yourself or your business vulnerable to any changes that might occur in your industry or in the general economy.
“Put all your eggs in the one basket and — WATCH THAT BASKET.”
– Mark Twain
Many stockbrokers made “big money” during the “dot-com” boom of the “Roaring 90s and more so during the latest stock run up before the bottom fell out.” They are hurting now because the stock market crashed and many investors moved their money out of the market into safer investments or took a big hit in their 401k’s.
Up until recently, mortgage brokers were enjoying a very profitable times, brought about because of the low interest rates and many other factors we’ve all seen in the media. Many of these brokers should be looking for new products, services or ideas to sell, because as we all know, things never remain the same.
Very few businesses can survive selling only one product/service.
The only one that I can think of is Lego.
How many of your product lines or services can be expanded?
Ask, what do people need before, during and after they make a purchase from you?
Can you think of anything you may offer to help fulfill those needs?
What can you do to offer more choices to your clients and add additional streams of revenue and profit to your business?