Secret No. 41: You Ask This Question

Everybody asks this question at one time or another.

“What’s in it for me?”

So, “what’s in it” for your future clients to buy from you and your business?

The harsh reality is that your future clients do not care about you, about your company, or about whatever it is that you are trying to sell them.

The only thing that matters to them is, “What’s in it for me?”

Now, they may have an immediate want or need for what you are selling, but they also need a strong reason to buy from you rather than from your competitors.

Every one of your marketing efforts must make promises, must make strong offers and offer benefits that your target audience can’t live without.


Your clients/future clients want you to provide solid proof that those benefits exist. Proof that the money they exchange for your products, services or ideas are worth $100.00 for every $10.00 they are going to spend.

“He who is slowest in making a promise is most faithful in its performance.”
– Jean Jacques Rousseau

Your marketing efforts must answer the question, “What’s in it for me?”

If your marketing doesn’t convince your future clients, their answer to you will be, “No Sale.”

They either will buy from your competitors or worse, do nothing at all.

If they do nothing at all, and you could have provided them with what they wanted and needed, then you failed in your job.


Because you owe it to your future clients to present them your strongest, most powerful offer so they don’t make the mistake of doing nothing.

How will you answer your future client’s question, “What’s in it for me?”

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