It has been said that the definition of insanity is doing the same thing over and over again and expecting a different result.

This statement also applies to your business.

What if you have developed a marketing campaign that is working well?

What if your marketing is bringing in all kinds of sales leads and increasing sales and profits for your business?

What if you have tested and proven your list and your headlines?

What if your offers in this campaign are the best that they can be?

What if no other marketing effort that you have tried has beaten its results?

Wouldn’t it be insane to change it?

You would think so.

However, many business owners get bored with using the same marketing message over and over again.

Consequently, they change their campaign midstream.

These owners never get the full benefit of their campaign.

This, folks, is insanity.

“Genius is one of the many forms of insanity.”
- Cesare Lombroso

Sometimes the reason that these business owners change their approaches is that they listen to their spouse, employees, family members, friends, clients or someone else who has gotten tired of the campaign.

As a result, the business owners changes his marketing before they should.

Whatever the reason, if something isn’t broken, don’t fix it.
If a marketing campaign is working, then stick with it!

A profitable marketing campaign must be allowed to run its course.

You will know when it is time to change or develop something new when your current campaign stops working.

Again, if it’s not broken, don’t fix it.

You can see this mistake made over and over in many businesses.

Advertising and direct-marketing efforts that are working are abandoned midstream for the “next big thing.”

Don’t waste the money, time, and effort that you have invested in creating a marketing campaign by making this same mistake in your business.

How sane are your marketing efforts?

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