Category Archives: advertising

Secret No. 24: How Many Complaints Do You Receive About Your Business?

Posted on by Sandy Barris

I was watching a story on the local news in which a reporter was bashing a travel agent. The travel agency didn’t refund the fees paid by a group of seniors who had had their trip canceled due to a … Continue reading →

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Secret No. 14: How Much Money And Time Do You Spend To Bring In A New Client?

Posted on by Sandy Barris

How Much Money And Time Do You Spend To Bring In A New Client? An even more important question to ask is, “Do you know the ‘Life Time Value (LV)’ of that client?” Very few business owners take the time … Continue reading →

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Secret No. 8: How Many Eggs Are In Your Basket?

Posted on by Sandy Barris

How Many Eggs Are In Your Basket? It is much too risky for a wise business owner to rely on only one type of market­ing. What would happen if it failed? A business owner could lose his or her shirt … Continue reading →

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