Category Archives: planning

Secret No. 35: Where Are Your Hidden Business Profits?

Where are your business profits invested? In the stock market? Capital equipment? Gold? Real estate? Treasure Chest In the Attic? Collectibles? Or, are they invested back into the marketing of your business? Yes, this is a personal question! From childhood, … Continue reading

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Secret No. 34: Do You Have Attitude?

Does your business communicate a positive attitude? Do you have a written “Mission Statement” that explains what your business is about? Does this statement represent the vision, purpose, and aspirations that your business communicates to the world? More importantly, do … Continue reading

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Secret No. 2: Do You Have A Magic Marketing Wand?

Do you have a magic marketing wand? Many business owners treat marketing as if it was something magical, and not subject to a systematic approach or extensive planning like the other parts of their business. I have studied marketing and … Continue reading

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