Do You Have Millions To Spend On Marketing?
I didn’t think so!
Now, forget all that you may know already about marketing. What they teach in the marketing classes at colleges and at business schools does not always work well in the “real world.”
Read the rest of this entry »
No Comments »
What Is The Difference Between Sales And Marketing?
There is an important distinction.Successful businesses know how to use both.
Selling is interpersonal, one-on-one human communication. It includes telephone calls, networking, and face-to face meetings between you (or your sales staff) and your clients and prospective customers.
Read the rest of this entry »
No Comments »
Do you have a magic marketing wand?
Many business owners treat marketing as if it was something magical, and not subject to a systematic approach or extensive planning like the other parts of their business.
I have studied marketing and the masters who have created successful marketing efforts over the past 121 years. I assure you, there is nothing magical about marketing.
Read the rest of this entry »
No Comments »
What type of business do you have?
You may be in the manufacturing business, or own a retail store, or sell insurance, or provide personal pet care.
You may have a store that sells actual “carry-out” items, or your company may provide training services.
Read the rest of this entry »
No Comments »
Entries (RSS)