-
Archives
- September 2023
- November 2020
- February 2020
- January 2019
- August 2017
- July 2017
- April 2017
- September 2016
- May 2016
- September 2015
- February 2015
- October 2014
- June 2014
- April 2014
- March 2014
- October 2013
- August 2013
- March 2013
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- February 2012
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- April 2011
- February 2011
- January 2011
- November 2010
- September 2010
- August 2010
- July 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- October 2009
- September 2009
- August 2009
- July 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- March 2008
- February 2008
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
-
Meta
Author Archives: Sandy Barris
Secret No. 14: How Much Money And Time Do You Spend To Bring In A New Client?
How Much Money And Time Do You Spend To Bring In A New Client? An even more important question to ask is, “Do you know the ‘Life Time Value (LV)’ of that client?” Very few business owners take the time … Continue reading
Posted in advertising, backend, direct marketing, life time value, LTV, marketing, money
Leave a comment
Secret No. 13: How Much Information Do You Have?
How Much Information Do You Have? The first time that I really became aware of the vast array of information available to me for use in marketing my clients’ businesses, it blew me away. One of the best sources of … Continue reading
Posted in information, library, lists, marketing, reference, research
Leave a comment
Secret No. 12: Are You Researching Your Prospects To Improve Your Business?
Are You Researching Your Prospects To Improve Your Business? Focus, focus, focus. First and foremost, focus on the potential clients to whom you want to sell your products/services and not on what you are trying to sell. If you know … Continue reading
Posted in headlines, marketing, questions, research
Leave a comment
Secret No. 11: What Makes Your Business, Products, And Services Unique?
What Makes Your Business, Products, And Services Unique? It is very important to think in terms of what your business can do for the prospective customer. A Unique Selling Proposition (USP) is the first marketing effort that you should think … Continue reading
Posted in marketing, marketing books, research, unique, USP
Leave a comment
Secret No. 10: How Many Things Are Competing For Your Attention Right Now?
How Many Things Are Competing For Your Attention Right Now? In today’s world, we are overwhelmed with far more information than ever before. TV (both network and cable), radio, the Internet, hundreds of newspapers and magazines, faxes, eÂmails, cell phones, … Continue reading
Posted in competition, information, target marketing
Leave a comment
Secret No. 9: Who Is In Your Sights?
Who Is In Your Sights? Understanding that you can’t market to everyone is very important to your business survival. To many business owners want to market to anyone who can steam a mirror. But you can’t afford to market to … Continue reading
Posted in database, Internet marketing, reference
Leave a comment
Seven Fatal Selling Mistakes To Avoid
Here are the fatal seven “selling mistakes” that many people make. They are not in any particular order. You will know which ones are costing you money and need improvement. “While one person hesitates because he feels inferior, the other … Continue reading
Posted in direct marketing, sales, Salesmanship, Selling
Leave a comment
Secret No. 8: How Many Eggs Are In Your Basket?
How Many Eggs Are In Your Basket? It is much too risky for a wise business owner to rely on only one type of marketÂing. What would happen if it failed? A business owner could lose his or her shirt … Continue reading
Secret No. 7: Are You Paying Enough Attention To The Business World Around You?
Are You Paying Enough Attention To The Business World Around You? Do you spend at least three hours per week reading magazines, newspapers, and Web sites that report on overall or “general” market trends? Observe what trends are starting in … Continue reading
Posted in information, library, research, wall street journal
Leave a comment
Secret No. 26: Does Your Business Make The Same Amount Of Profit From Each Client?
The answer, obviously, is no. Your customers are not created equal. Give or take a few percentage points, 80 percent of your sales will come from 20 percent of your customer base. It is wise, therefore, to categorize your clients … Continue reading
Posted in life time value, LTV, Pareto's Law, repeat customers
Leave a comment
Secret No. 25: What Details Do You Know About Your Newest Client?
Do you know any of the “little things?” Do you know her birthday? Do you know the name of his spouse or kids? How about hometown, favorite store, or favorite sport? What about your client’s hobbies? Do you have similar … Continue reading
Posted in database, direct marketing, information, marketing, relationships, research, Salesmanship
Leave a comment
Secret No. 6: What Is The Most Important And Valuable Asset That Your Business Has?
Is it the beautiful building in which you are located? Is it the money that you have in your business account at the bank? Is it all of the products on your merchandising shelves? Is it the stock in your … Continue reading
Posted in database, lists, marketing
Leave a comment